MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

May 20, 2013 By Andrew Gothelf

7 B2B Strategies for LinkedIn Marketing

LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world's largest social networks. Last week, over 1,000 attendees joined author and digital... Read More

Featured, Marketing, Social

May 17, 2013 By Matt Wesson

The Simple Economic Principle Ruining Your Marketing Content

Your marketing department is a content machine. You're publishing daily blog posts, cranking out new white papers every month, and creating clever and engaging content for your social media channels. But no matter how much content you produce, your content isn't impacting traffic,... Read More

Marketing

May 16, 2013 By Andrew Gothelf

10 Best Practices for Social Media Advertising

Social media advertising is a complex process that requires planning, research, testing and measuring all within a single campaign. And while much of it is trial and error, there are some best practices that can help guide you through your social media advertising initiatives. As part of our... Read More

Marketing, Marketing Cloud, Social

May 08, 2013 By Jennifer Burnham

What Keeps the CMO Up at Night: Chat with Doug Bewsher, CMO of salesforce.com

What keeps CMOs up at night? “The pace of change,” says Doug Bewsher, Chief Marketing Officer for salesforce.com. “The pace of change for marketers is quickening, forcing marketing leaders to listen and respond more nimbly to stay connected with their always-on customers, partners and... Read More

Marketing

May 07, 2013 By Danny Brown

How to Understand, Define and Identify Online Influence

This post last week shared tips and ideas to become a social media influencer. While there are some good pointers here in using social, I think the post is more about becoming a thought leader or becoming popular in social media than it is about becoming an influencer.The main... Read More

Marketing, Marketing Cloud

May 07, 2013 By Matt Wesson

Marketers, Which Mad Men Character Are You?

I think it goes without saying that a lot has changed since the Mad Men era of ads and marketing. Technology dominates the marketing game these days, and the strategy of blasting marketing messages to mass audiences has been replaced with a focus on building relationships by providing value. It’s... Read More

Marketing

May 06, 2013 By Jeffrey L. Cohen

4 Ways Social Media Supports Top of the Funnel Activities

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone. As social media grows throughout an organization, it's important to have the right champion in... Read More

Marketing, Marketing Cloud, Social

May 02, 2013 By Brian Halligan

How Lessons From Baseball Can Power Your Business

by Brian Halligan, Founder and CEO, HubSpot Historically, professional baseball has been concerned with stats like RBIs, batting average, on-base percentage and the like. But for over a century only one team, the Oakland A’s, considered that maybe those stats failed as KPIs for... Read More

Marketing, Work

Apr 30, 2013 By Amanda Nelson

How to Become a Social Media Influencer in Your Industry

Social media influencers are the people who get the attention of the biggest brands, have a real following, are actively involved in social media and create great content. With a little patience, you can become a social media influencer. Here’s how to get started. Create Relevant and Unique... Read More

Marketing, Marketing Cloud, Social