The
salesforce.com social engagement team triages 80,000 brand mentions a year,
escalates issues in real time, and engages with our customers beyond our
website. It’s pretty incredible to think that this team of 3 was non-existent
18 months ago.
I’ve brought
in Senior Community Manager Nathan...
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As a follow up to my previous post around the six golden
rules of social media marketing, I thought it would
be proper to discuss one additional rule I purposely left off: measurement. I decided
not to include measurement because I think that too many companies dive into social
and expect instant...
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This post originally appeared on the Salesforce Marketing Cloud blog.
To kick off Social Media Week New York, Scott Monty, Global Head of Social Media at Ford Motor Company, gave an illuminating presentation titled, "Social Wheels in Motion: Ford's Lesson in Social Media."...
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Every year, or so, there’s a development in the social
marketing world that really matters. Not just another announcement. Not just
another company thumping its chest. But a development so important that it
makes sense to focus, pay attention and figure out how to take advantage of it.The first...
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If you look back in time at the Fortune 500 list, you’ll
notice 4% of companies fall out each year, meaning about 20 companies are new
to that list each year. Since the internet, however, that churn rate has
doubled; now it’s more like 50 new companies joining Fortune 500 status. That
tells me...
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Every company has a story to tell. Whether it's the launch of a new product, the opening of a new office or a summary of a year's worth of achievements, brands are always looking for ways to get their message out to the masses.
Social media has extraordinary reach and the ability...
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If you’ve ever had a phone call on a bad connection, you know how annoying it
is to be interrupted by static or background noise when you’re trying to have a
conversation. Unfortunately for marketers, that’s how most customers feel about
marketing tactics--campaigns, ads, and emails feel...
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If part of your marketing plan involves generating leads, then social media should be part of that strategy. Social media can drive the type of web traffic from those that are actively seeking your information. They may even be ready to buy. Using social media monitoring, content creation,...
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By Phil Fernandez, CEO of Marketo. The Thought Leader Series is published every Tuesday.
It’s hardly breaking news that marketing leaders have become more
empowered – and their results, more measurable – than ever
before. In fact, any good marketer these days should be able to...
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