Danny Brown

Danny Brown is Chief Technologist at ArCompany, providing data driven business intelligence for today's social enterprise. He is a multiple award-winning marketer and blogger - his blog is recognized as the #1 marketing blog in the world http://dannybrown.me/ by HubSpot, and is featured in the AdAge Power 150 list as well as Canada's Top 50 Marketing Blogs. Danny is also co-author of "Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing", described as "the book that will change influence marketing forever".

Jul 25, 2013 By Danny Brown

How Social Media Impacts Influencer Marketing

Earlier this year, Twitter published an article on their developer blog about new metadata being added to the Twitter API. There were two additions – one to help identify the language of a Tweet, while the other was the ability to allow developers to “rank” Tweets. This second addition is... Read More

Marketing

May 07, 2013 By Danny Brown

How to Understand, Define and Identify Online Influence

This post last week shared tips and ideas to become a social media influencer. While there are some good pointers here in using social, I think the post is more about becoming a thought leader or becoming popular in social media than it is about becoming an influencer.The main... Read More

Marketing, Marketing Cloud