May 27, 2013 By Brian Halligan

5 Issues with Marketing Automation

Over the last couple of years, people have been talking about marketing automation quite a lot. My company acquired a marketing automation vendor two years ago, so we occasionally get lumped in to that category. Frankly, I cringe every time I see us lumped in there as I have some... Read More

Marketing

May 02, 2013 By Brian Halligan

How Lessons From Baseball Can Power Your Business

by Brian Halligan, Founder and CEO, HubSpot Historically, professional baseball has been concerned with stats like RBIs, batting average, on-base percentage and the like. But for over a century only one team, the Oakland A’s, considered that maybe those stats failed as KPIs for... Read More

Marketing, Work

Feb 20, 2013 By Brian Halligan

Influencer Series: Why It’s a Good Time to Be an SMB Marketer

If you look back in time at the Fortune 500 list, you’ll notice 4% of companies fall out each year, meaning about 20 companies are new to that list each year. Since the internet, however, that churn rate has doubled; now it’s more like 50 new companies joining Fortune 500 status. That tells me... Read More

Featured, Marketing