What keeps CMOs up at night? “The pace of change,” says Doug Bewsher, Chief Marketing Officer for salesforce.com. “The pace of change for marketers is quickening, forcing marketing leaders to listen and respond more nimbly to stay connected with their always-on customers, partners and channel.”

The role of CMO is a familiar one to Doug. Previous to his role as CMO at salesforce.com, he was CMO of Skype where he led brand and marketing activities worldwide. He’s an expert in digital marketing, online advertising, mobile and social CRM -- skills that are must-have on any modern marketer’s resume. He has also led marketing and strategy for Salesforce Chatter, the leading enterprise social network.

As a marketing leader at the center of a major shift towards mobile, social and cloud computing, we asked Doug what leaders can do to adjust to this new world. His answer? Move fast and seize real-time opportunities. “You can have a great idea and in a month it’s gone, so take action and move really fast to take advantage of these opportunities,” urges Bewsher.

Watch the video below to hear more about the challenges and insights of the modern day CMO:

Here three ways a brand can impress Doug:

-       “Be personal. Drop the standard sales pitch,’ says @salesforce CMO Doug Bewsher #cmo Tweet this!

-       “Lead with the solution to my pain point, not your product features.” says @salesforce CMO Doug Bewsher #cmo Tweet this!

-       “Use humor. Something fun and engaging will always win attention.” says @salesforce CMO Doug Bewsher #cmo Tweet this!

In what ways are you connecting with your customers differently today? Tweet your thoughts to @Salesforce using #cmo to engage with me on this topic!