MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Oct 21, 2014 By Molly Hoffmeister

4 Crucial Steps to Trade Show Follow-up

How much time do you spend preparing to sponsor a trade show event?If you’re in marketing, this question is probably a no-brainer: a lot. Preparing booth signage, finding session speakers, ensuring you have sufficient staff and that everyone is where you need them to be can mean... Read More

Cloud, Events, Featured, Marketing, Sales

Oct 20, 2014 By Lauren Esposito

Agile Email and the Real-Time Holiday Inbox

With the holiday season right around the corner, many email marketers are deep within the planning and execution cycle and still wondering if they've done everything possible to make 2014 the biggest holiday season ever. What steps can you still take this year to ensure your emails stand out above... Read More

Marketing, Email Marketing, Best Practices

Oct 21, 2014 By Chad Schaeffer

17 Social Customer Service Reports You Can't Live Without

I have the best job in the world. I get to do what I truly love which is help clients improve their social customer service programs. I've been fortunate to be in this small but growing niche for almost 5 years now after spending 9 years helping some of the largest global contact centers provide a... Read More

Marketing, Social Media Marketing, Analytics

Oct 20, 2014 By David B. Thomas

Marketing Without #FOMO

If you’re a marketer, or even a normal human being, you may have experienced FOMO. Characterized by feelings of anxiety, often accompanied by itching thumbs and tunnel vision, FOMO is on the rise, spread from marketer to marketer in discussions of social networks like Ello and Snapchat. Fear of... Read More

Featured, Marketing, Small Business, Social

Oct 20, 2014 By Marta Lawrence

Four Tips to Creating Great Content from the Indianapolis Children's Museum

Any Indianapolis parent faced with the prospect of a frigid Saturday indoors with two hyper kids deep in the throes of cabin fever can attest to the dino-rific lure of the Indianapolis Children's Museum. Inside its walls kids explore special exhibits, play with science, and can even meet an... Read More

Marketing, Digital Marketing, Content Marketing

Oct 16, 2014 By Jenna Hanington

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

If you’re at Dreamforce this year, then you’re obviously familiar with the power of a CRM — but what about your CRM’s counterpart, marketing automation? By now, you’ve likely heard about how marketing automation can integrate with Salesforce CRM to help you market smarter and sell faster.... Read More

Dreamforce, Featured, Marketing, Marketing Cloud

Oct 16, 2014 By Joel Book

Email: The Linchpin of 1:1 Digital Marketing

During Connections 2014, I had the chance to chat with LiveIntent's Nick Dujnic about the convergence of Marketing, Sales, and Customer Service and how brands like Best Buy, Fitbit, Sony, Trunk Club, and The Honest Company are successfully using data and 1:1 interaction technology to deliver a... Read More

Marketing, Email Marketing, Events

Oct 16, 2014 By Zachary Reiss-Davis

Facebook Custom Audiences Make Your Social Advertising Personal

Today at Dreamforce, Social.com showed the power of targeting individual people on Facebook using two different methods: 1) Importing a group of customers directly to Facebook via Social.com using email address, user ID, or phone number as a new Custom Audience or Lookalike Audience 2) Using... Read More

Marketing, Digital Advertising, Strategy

Oct 15, 2014 By John Cousineau

5 Tips for Maximizing the Rest of Dreamforce

Dreamforce is a remarkable opportunity for many things — professional development, networking, discovering new ways to conquer key issues you’re now tasked with addressing. But now that it's halfway over, you might be feeling a bit overwhelmed at how to get the most out of time here. Hit... Read More

Careers, Dreamforce, Events, Marketing