Dec 16, 2014 By Heike Young

The State of Marketing Leadership: New Research & #Infographic

in Marketing, Marketing Cloud

This fall, Salesforce Marketing Cloud and LinkedIn partnered to survey 900+ senior-level marketers on the LinkedIn platform. The research sought to discover:

How marketing leaders are implementing the customer journey
Top ways they're preparing and training for the future
Today's differences between B2B, B2C, small, mid-sized, and enterprise businesses
How mobile factors in to their strategy

At Salesforce Marketing Cloud’s Connections event in September 2014, Beth Comstock, SVP and CMO of GE, said, “You have to put your customer in the middle, no matter what industry you’re in — and that is changing with digital tools.”

As marketers create 1:1 connections that do put customers in the middle, they need to know and recognize customers across channels and devices. Our research showed that creating an authentic customer journey — one that delivers both real-time and long-term engagement — is the future of marketing. Several of the top findings from this report are shown in this infographic. Read the full report for more detailed findings.