You’re probably interested in the power of marketing automation to heal what ails your marketing initiatives, create a flood of qualified leads and propel your organization into unprecedented sales growth.
Marketing automation is powerful. It is not, however, omnipotent.
Before you can automate a...
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Business software review site G2 Crowd recently released updated rankings of 16 email marketing software providers based on user reviews. The Salesforce Marketing Cloud earned the top position as a Leader. Salesforce Marketing Cloud had the highest customer satisfaction and largest market...
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Sales, meet your new BFF, marketing. I know you’ve sometimes been separated, and occasionally you’re at odds, but I think from now on, you’re going to find that you are inseparable, forever-linked besties, two-of-a-kind pals.
What makes us so sure? The Content Marketing Institute’s 2015 B2B...
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While most VPs of sales tout growth and new logos as key business imperatives, the state of sales teams from a holistic investment and management perspective reveals a different story; there is a stark disconnect between what management sees/does and what reps want/need.
For example,...
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It’s here — the definitive marketing report of 2015. We surveyed more than 5,000 marketers globally to understand top priorities for the year across all digital channels. Inside this second annual report, 2015 State of Marketing, you get an unparalleled look at marketers’ most pressing...
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This week CES took over Las Vegas. Amid the celebrity sightings, guest speakers, concerts, and driverless cars, the top consumer electronics brands in the world all converge for one epic week of product announcements, keynotes, smart "things," and selfie sticks.
The reoccurring themes...
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Face it — founding, running, or working for a startup is hard and can be extremely stressful. The only constant is change, priorities are always shifting, and productivity is the key to success.
As an entrepreneur or employee at a startup, it’s vital for you to be as productive and...
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If you are not happy with the results of your marketing efforts for your small business, you are not alone. The unfortunate truth is that many small business owners often feel lost when it comes to marketing. There may be a general idea of funding one marketing project and seeing what the results...
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As we enter 2015, we are bound to see countless resolutions made (and broken) over the next few weeks. With the beginning of a new year also comes yearly planning, sales forecasts, and goal-setting in your professional life as well. As you start to map out your strategic plans and goals for your...
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