Apr 09, 2015 By Nick Stein

Why Your Customers Hold the Key to Killer Content Marketing

Content marketing has gone mainstream. In 2014, the Content Marketing Institute and MarketingProfs revealed that 86 percent of B2B companies and 77 percent of B2C companies now produce some form of content marketing. The most successful content marketing programs attract a large audience by... Read More

Featured, Marketing

Jan 30, 2015 By Nick Stein

Companies Have No Excuse for a Fragmented Customer Journey

“Customers no longer tolerate fragmented engagement across different channels.” - Scott McCorkle, CEO, Salesforce Marketing Cloud Delivering a seamless customer experience is now a must for companies, and marketers are prioritizing omnichannel retailing as a result. That’s one of the major... Read More

Featured, Marketing, Marketing Cloud

Dec 18, 2014 By Nick Stein

Why McDonald’s is Betting on Transparency for its New Marketing Campaign

More companies today are embracing the idea of transparency in their business — and with their customers. In the Age of the Empowered Customer, people now have access to more information, more choices, and more opportunities to broadcast their opinions, widely and loudly, than ever before. The... Read More

Featured, Marketing

Nov 10, 2014 By Nick Stein

What’s in a Leader? 3 Key Behaviors That Will Get You Farther, Faster

Companies spend billions on leadership development because leaders create a huge competitive advantage. They’re more productive and so are the people around them. Great leaders inspire people to consistently achieve extraordinary performance. They motivate and align their teams. They adapt... Read More

Aug 04, 2014 By Nick Stein

The Rise of the Chief Customer Officer

The C-suite is suddenly getting more crowded. According to a recent study by the CCO Council, “the chief customer officer is becoming a staple of modern business.” The annual study reveals that more established brands are hiring C-level professionals who will lead the charge to resolve customer... Read More

Featured, Customer Service

Jul 22, 2014 By Nick Stein

How One CEO Handled a Customer Complaint, and What Others Can Learn From It

In the age of the empowered customer, the cost of an unhappy customer can be astronomical. All it takes is one tweet, one YouTube video, or one reddit thread to spark a social-media PR nightmare. That’s why engaging with your customers has never been more critical. This is something that Tim... Read More

Customer Service

Dec 17, 2012 By Nick Stein

A New Approach to Sales Performance

It’s time to retire outdated performance reviews so sales teams can spend less time writing essays about one another and more time doing what they do best: selling. Sales reps face daunting challenges today. With ever-increasing demands to meet quota and drive revenue, reps are seeking new... Read More

Sales, Work

Sep 19, 2012 By Nick Stein

Introducing Work.com — Transforming HR for the Social Era

We're excited today to unveil Work.com — a social performance management platform that helps companies align, motivate, and drive performance. Away from the office, Facebook and other social apps have transformed the way we connect and share information. Yet the systems most companies... Read More

Work

Sep 14, 2012 By Nick Stein

Do We Really Behave Badly on Social Media? [Infographic]

This post is part of The Future of Work, a series exploring the changing nature of work through articles, interactive media, and social discussion. There is a silent assumption in corporate America that employees left to their own devices will abuse their social networking privileges. But... Read More

Work