Almost ubiquitously across industries, disciplines, and borders, December is one of the most stressful months for workers. The end of the year means salespeople are racing to hit their goals, product developers are pushing to finalize their projects, and employees are rushing to solidify accounts...
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The average business professional sends and receives about 126 emails per day.
For many of you reading this, that may seem like a light morning — but it only goes to further the argument that in order to be successful, one must find a way to stand out in the crowded inbox and make the most of each...
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Let’s try an experiment. Write down five words that define the ideal customer journey—and request the same from your colleagues in other departments like sales and customer service.
Now consider what the journey is really like from your customers’ perspectives. Or better yet, ask them directly....
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The holiday season has arrived. And while it’s an important time for retailers, it’s often a nightmare for consumers, with long lines wrapped around storefronts, shoppers fighting over merchandise and limited parking spots. For these reasons, consumers increasingly are avoiding brick-and-mortar...
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Digital influencers are more important than ever before. With approximately 200M people using ad blockers, it’s time to move on! The majority of customers want brands to be less intrusive, so the best thing you can do is partner up with a trusted advocate in your industry to drive your message home...
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The travel industry has increased spend significantly, especially on mobile, in the digital advertising industry since 2014. Travel advertisers have discovered the value in using platforms like Instagram and Facebook to reach today’s hyper-connected travelers. Millennials are the most valuable...
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The modern experience of watching a television screen is intrinsically tied to using a second screen as well -- the screen of a smartphone. In fact, 84% of smartphone and tablet users say they use their devices while watching TV, and over one million people in the United States turn to Twitter as...
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A successful marketing process identifies viable marketing opportunities, and then helps to develop a strategy for taking advantage of those opportunities to connect with customers and increase profits. However, not all marketing processes are effective. To ensure your marketing plan is worth the...
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Salesforce has aggregated and analyzed all the advertising spend through our advertising platform (Social.com) from April 2015 to June 2015. In this post, we provide key highlights of the analysis; a deeper dive into the data, including performance metrics by country and industry, are in our full...
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![Digital Marketing Trends To Watch Out For This Holiday Season [Infographic]](http://www.salesforce.com/content/dam/blogs/us/2015/December2015/holidaymarketingheader.png)
