Digital influencers are more important than ever before. With approximately 200M people using ad blockers, it’s time to move on! The majority of customers want brands to be less intrusive, so the best thing you can do is partner up with a trusted advocate in your industry to drive your message home to a targeted audience.

User-generated content is big for sales.

If your product is visual in nature, user-generated content is huge for sales. Customers are a lot more likely to buy something from you if they’ve seen a piece of user-generated content through a social network. Instagram is a great vehicle for that.

Pinterest is the unsung hero of the holidays.

Pinterest just doesn’t get enough credit when it comes to its impact on sales. To date, over 38M people have saved holiday pins and that number is large and growing. It’s also the leading social network as far as gift inspiration goes.

Vloggers are the ones to watch.

YouTubbers are killing it this holiday season with their “Style Hauls” and “Unboxing” videos. 68% of shoppers prefer product videos from “people like me” because they find the approach far more relatable. With that said, Vloggers are in the best position to provide shoppers with product reviews and ratings. They can give customers the lowdown on what to buy (or avoid) this holiday season.

Read ahead for even more tips to get prepped (digitally speaking) for the holidays this season.

Download the email marketing holiday calendar to learn more about how to engage your customers this holiday season.