Over the last few weeks, I’ve had some amazing conversations around the bottom line requirements for high-performance ABM. The timing of these conversations is critical as ABM practitioners increasingly ask how to properly build or re-architect their programs to achieve the results they believe...
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“Account-Based Marketing.” Shouldn’t this be the name and definition all in one package? Caught by the daily drumbeat of catchy phrases, tweets and blog articles, I once found myself drowning in confusion. Is ABM a technology or strategy? Is it old or new? Is it… fill in the blanks.
Over the coming...
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