360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 02, 2015 By Chad White

The New Litmus Test: Do You Have a Great Email Marketing Program?

After years of believing that having a robust A/B testing program was the hallmark of a great email marketing program, I now have a new litmus test: Does the majority of your email marketing revenue and engagement come from triggered emails? Anecdotally, marketers generally hit this mile-marker... Read More

Marketing, Marketing Cloud

Feb 02, 2015 By Drew Beechler

Super Bowl XLIX Social Media Trends and Analysis #Infographic

Super Bowl XLIX is officially in the books. The New England Patriots have been named World Champions once again, Katy Perry wowed the world riding in on a lion, and many people now understand what it is that GoDaddy.com actually offers. After a night of parties, cheering, and some of the most... Read More

Featured, Marketing, Marketing Cloud, Social

Feb 02, 2015 By Jeffrey Rohrs

Super Bowl XLIX and The Death of Engagement

It's two hours on from the New England Patriots victory over the Seattle Seahawks in Super Bowl XLIX and I'm beat tired. But my exhaustion has nothing to do with the hour, the game or the fact that Bill Belichick won his fourth championship for a team not named the Cleveland Browns. I'm tired... Read More

Featured, Marketing, Marketing Cloud, Mobile, Social

Feb 02, 2015 By Devon McGinnis

Why Mobile Integration is the "Rising Tide" of Marketing in 2015

If a rising tide lifts all ships, mobile integration is the rising tide of 2015. In the 2015 State of Marketing survey, we first wanted to know how many of our respondents were using some form of mobile marketing — SMS, push notifications, mobile apps, or location-based functionality. The answer... Read More

Marketing, Marketing Cloud, Mobile

Jan 30, 2015 By Nick Stein

Companies Have No Excuse for a Fragmented Customer Journey

“Customers no longer tolerate fragmented engagement across different channels.” - Scott McCorkle, CEO, Salesforce Marketing Cloud Delivering a seamless customer experience is now a must for companies, and marketers are prioritizing omnichannel retailing as a result. That’s one of the major... Read More

Featured, Marketing, Marketing Cloud

Jan 29, 2015 By Chad White

100 Inspiring Subject Lines from 2006 to 2014

In general, the most effective subject lines are straightforward and predispose openers to click through and convert. But creativity does have its place. You may not have a fantastic deal to tout. You might be using creative language to differentiate your non-promotional messages from... Read More

Marketing, Marketing Cloud

Jan 28, 2015 By Drew Beechler

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

We recently launched the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015. We researched the most pressing business challenges, the top areas for increased spending,... Read More

Featured, Marketing, Marketing Cloud

Jan 28, 2015 By Heike Young

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

The competition for audience attention will reach a fever pitch during Sunday’s Super Bowl showdown between the New England Patriots and Seattle Seahawks. From million-dollar ads to timely tweets, brands will use every means possible to make an impression on consumers — some... Read More

Featured, Marketing, Marketing Cloud, Social

Jan 27, 2015 By Drew Beechler

The Marketing Cloud January '15 Release Is Here

We are excited to announce that the first Marketing Cloud release of 2015 is officially live! There are many new and exciting features that you should know about. We are making tremendous progress on delivering on our vision of a fully integrated Marketing Cloud that helps marketers optimize and... Read More

Marketing, Marketing Cloud, Seasonal Release

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The New Litmus Test: Do You Have a Great Email Marketing Program?

Super Bowl XLIX Social Media Trends and Analysis #Infographic

Super Bowl XLIX and The Death of Engagement

Why Mobile Integration is the "Rising Tide" of Marketing in 2015

Companies Have No Excuse for a Fragmented Customer Journey

100 Inspiring Subject Lines from 2006 to 2014

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

The Marketing Cloud January '15 Release Is Here

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First