360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 08, 2015 By Drew Beechler

5 Marketing Resolutions to Make in 2015

As we enter 2015, we are bound to see countless resolutions made (and broken) over the next few weeks. With the beginning of a new year also comes yearly planning, sales forecasts, and goal-setting in your professional life as well. As you start to map out your strategic plans and goals for your... Read More

Featured, Marketing, Marketing Cloud, Mobile, Small Business, Social

Jan 07, 2015 By Chad White

Email Marketing Holiday Calendar 2014: December Review & January Preview

The holiday season is all but wound down at this point. Congrats on what we hope was a successful season for your email program. Let’s review what happened in December and how it aligned with the predictions in our 2014 Email Marketing Holiday Calendar, and also look at what to expect in terms of... Read More

Marketing, Marketing Cloud

Jan 06, 2015 By Heike Young

How to Hire a Social Media Strategist: Tips for Small Businesses

In this interview with Ben Conoley, Senior Marketing Consultant at Salesforce Marketing Cloud, we discuss the qualities and skills you should look for in hiring a social media strategist. What’s important to consider when you begin planning to hire a social media strategist or... Read More

Careers, Featured, Marketing, Marketing Cloud, Small Business, Social

Jan 05, 2015 By Jessica Kremer

Spring Into the Salesforce Spring '15 Release [INFOGRAPHIC]

Get ready to spring into Salesforce’s Spring’15 release. The Spring ’15 release helps you connect with your customers anywhere, with the Customer Success Platform. With more than 250 new and improved features, Spring’15 lets you build meaningful connections with your customers, partners, and... Read More

Analytics, Cloud, Community Cloud, Marketing Cloud, Platform, Sales Cloud, Seasonal Release, Service Cloud

Dec 31, 2014 By Heike Young

30 Social Media Campaign Ideas & Marketing Examples

Eight months ago, I shared 30 of the best social media campaigns of early 2014. I chose these examples because they were creative, inspiring, or otherwise notable. The sun has set on 2014, so it's now time to pick 30 of the best social media campaigns for the rest of 2014. As with the previous... Read More

Featured, Marketing, Marketing Cloud, Social

Dec 19, 2014 By Chad White

What’s In and What’s Out in Email Marketing in 2015

As we look to transition into the New Year, it’s time to reevaluate our programs and our priorities. With that in mind, I recently spoke with Natasha Smith of DM News about what’s in and what’s out in email marketing for 2015. Here is some of what we spoke about, plus some of our conversation that... Read More

Marketing Cloud

Dec 18, 2014 By Chad White

Email Marketing Insights from Green Monday

Green Monday, which is typically the second Monday in December, is feeling more and more like Cyber Monday in its early days — which means it’s an emerging opportunity for retail marketers. Just like “Cyber Monday” was coined by the National Retail Federation in the 2005 to describe — and rally... Read More

Marketing, Marketing Cloud

Dec 17, 2014 By Kristen Gramigna

Mobile Advertising On The Rise

Mobile ownership has now passed the point of critical mass in terms of global ownership: More than half of Americans now own a mobile device, and almost two-thirds of the UK population owns a smartphone. It’s only natural that mobile advertising has taken a place front and center amid the... Read More

Marketing, Marketing Cloud, Mobile

Dec 16, 2014 By Heike Young

The State of Marketing Leadership: New Research & #Infographic

This fall, Salesforce Marketing Cloud and LinkedIn partnered to survey 900+ senior-level marketers on the LinkedIn platform. The research sought to discover: How marketing leaders are implementing the customer journey Top ways they're preparing and training for the future Today's differences... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Marketing Resolutions to Make in 2015

Email Marketing Holiday Calendar 2014: December Review & January Preview

How to Hire a Social Media Strategist: Tips for Small Businesses

Spring Into the Salesforce Spring '15 Release [INFOGRAPHIC]

30 Social Media Campaign Ideas & Marketing Examples

What’s In and What’s Out in Email Marketing in 2015

Email Marketing Insights from Green Monday

Mobile Advertising On The Rise

The State of Marketing Leadership: New Research & #Infographic

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First