Back to All Stories

Check out the latest State of Marketing report from 2016!

We recently launched the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015.

We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email marketing, and more. We found that 84% of marketers plan to increase or maintain their marketing budget in 2015. Thirty-eight percent of marketers also plan to shift spending from traditional mass advertising to advertising on digital channels in 2015. 

For more research and stats from the 2015 State of Marketing, check out the Slideshare presentation below. You’ll find the biggest takeaways from the 2015 State of Marketing in these slides. Consult the full report for even more charts and recommendations. 

For our full findings from 2016, download our latest research report, The 2016 State of Marketing.

For more data-driven insights and industry trends, visit salesforce.com/research.