360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 26, 2015 By Heike Young

We Surveyed 5,000+ Marketers. Here's What They Said About Marketing in 2015

Looking for real data on the future of marketing in 2015? The 2015 State of Marketing survey asked marketers about their budgets, priorities, channels, strategies, and metrics this year. More than 5,000 marketers responded about the day-to-day and strategic concerns that they face. They answered... Read More

Featured, Marketing, Marketing Cloud, Social

Jan 16, 2015 By Drew Beechler

10 Social Advertising Best Practices for Startups

As I've written before, social media can be a great place to generate new leads. Your organic social reach, though, typically will reach people who have already heard of your brand and products. Social ads can be a perfect solution to augment your social strategy and bring in... Read More

Marketing, Marketing Cloud, Mobile, Sales, Small Business, SMB Spotlight, Social

Jan 16, 2015 By Amanda Miller

Winback vs. Re-Engagement: What’s the Difference?

Winback, re-engagement. In many conversations, these terms start to sound like the old “po-TAY-to, po-TAH-to” argument. Definitions and uses can vary, but at their essences, these two types of campaigns do differ. Re-Engagement is, most often, a tactic used to improve email deliverability. When... Read More

Featured, Marketing, Marketing Cloud

Jan 15, 2015 By Drew Beechler

How to Get Started Turning Your Business into a Mobile Business

According to comScore, 176 million people in the U.S. owned a smartphone as of November 2014. That’s over 50% of the entire U.S. population that carries a supercomputer in their pocket. Sales, customer service, marketing, and every other part of your business is being revolutionized by... Read More

Marketing, Customer Service, Sales, Small Business, Marketing Cloud, Mobile, Sales Cloud, SMB Spotlight, Service Cloud

Jan 15, 2015 By Heike Young

For Visual Learners: 10 Animated Gif Stats about Marketing in 2015

Salesforce Marketing Cloud's 2015 State of Marketing report includes hundreds of marketing data points to inform and guide your strategy in 2015. For those of us who prefer visual learning, we've created these animated gifs to help you remember some of the most important stats. Take... Read More

Featured, Marketing, Marketing Cloud

Jan 14, 2015 By Bryan Wade

Salesforce Marketing Cloud Named Leader in G2 Crowd Grid for Email Marketing

Business software review site G2 Crowd recently released updated rankings of 16 email marketing software providers based on user reviews. The Salesforce Marketing Cloud earned the top position as a Leader. Salesforce Marketing Cloud had the highest customer satisfaction and largest market... Read More

Marketing, Marketing Cloud, News

Jan 12, 2015 By Jessica Kremer

The Spring '15 Release Preview is Here [SLIDESHARE]

Check out the new Spring ’15 Release Preview to learn how you can connect with your customers anywhere with the Customer Success Platform. With over 250 new features in the Spring ’15 release, you can now build meaningful connections with your customers, partners, and employees on any device. The... Read More

Cloud, Community Cloud, Featured, Marketing Cloud, Platform, Sales Cloud, Seasonal Release, Service Cloud

Jan 09, 2015 By Drew Beechler

Top CES 2015 Social Trends

This week CES took over Las Vegas. Amid the celebrity sightings, guest speakers, concerts, and driverless cars, the top consumer electronics brands in the world all converge for one epic week of product announcements, keynotes, smart "things," and selfie sticks. The reoccurring themes... Read More

Marketing, Marketing Cloud, Mobile, Social

Jan 09, 2015 By Drew Beechler

10 Productivity Hacks for Startups and Entrepreneurs

Face it — founding, running, or working for a startup is hard and can be extremely stressful. The only constant is change, priorities are always shifting, and productivity is the key to success. As an entrepreneur or employee at a startup, it’s vital for you to be as productive and... Read More

Careers, Chatter, Community, Do.com, Featured, Marketing, Marketing Cloud, Sales, Sales Cloud, Small Business, SMB Spotlight, Work

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

We Surveyed 5,000+ Marketers. Here's What They Said About Marketing in 2015

10 Social Advertising Best Practices for Startups

Winback vs. Re-Engagement: What’s the Difference?

How to Get Started Turning Your Business into a Mobile Business

For Visual Learners: 10 Animated Gif Stats about Marketing in 2015

Salesforce Marketing Cloud Named Leader in G2 Crowd Grid for Email Marketing

The Spring '15 Release Preview is Here [SLIDESHARE]

Top CES 2015 Social Trends

10 Productivity Hacks for Startups and Entrepreneurs

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First