360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 30, 2016 By Heike Young

The 3 Phases of a Killer Content Marketing Strategy

Content marketing is huge in 2016. Much more than just another marketing activity to check off your to-do list, I believe content marketing is the future of the entire marketing industry. Why? Three reasons: It’s low-cost. While I’d advise occasionally paying to promote your content, most content... Read More

Content Marketing, Marketing, Featured

May 30, 2016 By Kim Honjo

How to Maximize Your Salesforce Investment

A friend of mine bought a fancy DSLR camera about a year ago, but wasn’t quite satisfied with her photos. She confessed that she didn’t really know what all the settings did and what they were for, so she enrolled in a digital photography workshop. After learning how to use all the camera functions... Read More

Cloud, Customer Success, E-Books, Featured

May 27, 2016 By Heike Young

Top 10 Takeaways from Connections 2016

If you missed Connections, the digital marketing event of the year, you're in luck: we've pulled together our top ten takeaways from the event. These takeaways are straight from our Connections takeaways webinar, which you can now watch to get more details and examples. From technology... Read More

Events, Marketing, Marketing Cloud, Featured

May 25, 2016 By Parker Harris

Salesforce Selects Amazon Web Services as Preferred Public Cloud Infrastructure Provider

Today, Salesforce selected Amazon Web Services as its preferred public cloud infrastructure provider. For the first time, we’ll be able to deliver our core services—including Sales Cloud, Service Cloud, App Cloud, Community Cloud, Analytics Cloud and more—for our international infrastructure... Read More

Cloud, Platform, News, Featured

May 25, 2016 By Mike Milburn

Announcing Service Cloud Lightning Snap-Ins: The New Service Experience for the Connected Customer

Today, we're enabling every company to integrate service across the entire customer experience with the launch of Service Cloud Lightning Snap-ins, a new and transformational service product for today’s connected customer. Customers are now moving seamlessly between products and services, and the... Read More

Lightning, Customer Service, Featured, Service Cloud

May 23, 2016 By Emily Stanford

Relive Civil Rights Leader and Congressman John Lewis’s Incredible Interview at Connections

To kick-off an amazing three days of product innovations, customer stories, inspiring speakers and more at Connections, Salesforce Marketing Cloud CEO Scott McCorkle took the stage for his opening keynote. But before diving into his remarks on the state of the digital marketing landscape, he took... Read More

Cloud, Marketing Cloud, Featured

May 13, 2016 By Emily Stanford

Databall: 3 Ways Teams (and Fans) are Transforming How They Use Sports Analytics

It’s clear that data’s a huge competitive advantage — it’s no coincidence that in the same year that the Golden State Warriors are the heavy favorite to take home the NBA Championship, they are also named the “Best Analytics Organization” by MIT Sloan Sports Analytics. Sports analytics is a... Read More

Cloud, Analytics, Featured

May 10, 2016 By Karalee Slayton

How to Make Customer Experience Everyone’s Mission: Introducing Marketing Cloud Lightning

Today, customers have more information, choices and power than ever before, making the customer experience extremely important to businesses. Creating seamless, personalized customer experiences requires collaboration across the company, but, as the lines between sales, service and marketing... Read More

Marketing, Marketing Cloud, Lightning, Featured

May 09, 2016 By Heike Young

20 Book Recommendations for Marketers, By Marketers

Need a reason to crack open a book tonight? Reading increases your brain power, boosts intelligence, and is generally a better way to spend a few hours than playing Candy Crush or refreshing your Instagram feed. (After all, no one wants to be that person who likes photos 25 seconds after they were... Read More

Featured, Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The 3 Phases of a Killer Content Marketing Strategy

How to Maximize Your Salesforce Investment

Top 10 Takeaways from Connections 2016

Salesforce Selects Amazon Web Services as Preferred Public Cloud Infrastructure Provider

Announcing Service Cloud Lightning Snap-Ins: The New Service Experience for the Connected Customer

Relive Civil Rights Leader and Congressman John Lewis’s Incredible Interview at Connections

Databall: 3 Ways Teams (and Fans) are Transforming How They Use Sports Analytics

How to Make Customer Experience Everyone’s Mission: Introducing Marketing Cloud Lightning

20 Book Recommendations for Marketers, By Marketers

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First