May 04, 2016 By Kim Honjo

5 Ways Lightning Will Help Your Business

Connecting with customers can be tough. According to Gallup, there’s a disconnect between B2B customer strategies and their outcomes: only 29% of companies are engaged with their customers. Why aren’t businesses connecting? Part of the disconnect is that companies are not using all of the tools at... Read More

Lightning, Apps, Cloud, Featured

May 04, 2016 By John Zissimos

3 Ways to Create Stories that Resonate with Your Audience

As the Chief Creative Officer for Salesforce, I’m responsible for overseeing our brand, wherever it appears — across our different web properties, in advertising campaigns, at massive events like Dreamforce, and everywhere in between. And to build a great brand, you must first have a great story to... Read More

Cloud, Careers, Innovation, Featured, Leadership, Marketing

May 03, 2016 By Emily Stanford

Why Drones Will Transform How We Work [VIDEO]

Our Salesforce LIVE team teamed up with the Economist for a compelling five-part series on the future of work — and the people who are doing tomorrow’s jobs today. Between transforming old jobs to creating entirely new jobs altogether, these individuals are at the forefront of a new frontier. And... Read More

Cloud, Featured, Innovation

Apr 29, 2016 By Sarah Boutin

Starting Your Career in Tech? Advice from Salesforce’s Security Whiz Woman of the Month

What’s even more fun than building insanely innovative new tech products? Breaking them. Just ask Astha Singhal. Originally from India, Singhal got her Masters in Information Security at Carnegie Mellon before joining Salesforce four years ago through our FutureForce university recruiting... Read More

Careers, Cloud, Featured, Leadership

Apr 26, 2016 By John Zissimos

What I’ve Learned About Innovation: John Zissimos, Chief Creative Officer, Salesforce

One of the most important things I’ve learned in my career is how little I know. I’ve worked in creative roles for over 25 years, so I bring a lot of experience to the table when it comes to setting a brand strategy and driving innovation. But I’ve learned, over and over again, that you have to... Read More

Leadership, Innovation, Cloud, Featured

Apr 26, 2016 By Emily Stanford

Why Online Gaming is Changing the Future of Sports as We Know it [VIDEO]

Our Salesforce LIVE team teamed up with the Economist for a compelling five-part series on the future of work — and the people who are doing tomorrow’s jobs today. Between transforming old jobs to creating entirely new jobs altogether, these individuals are at the forefront of a new frontier. And... Read More

Cloud, Innovation, Featured

20 Digital Marketing Research Statistics for 2016

Apr 25, 2016 By Devon McGinnis

20 Shareworthy Stats from the “State of Marketing” Research

The 2016 State of Marketing report published recently by Salesforce Research gives an in-depth look at how the industry is changing. See 20 shareworthy stats from the report.... Read More

Marketing, Marketing Cloud, Featured

Apr 22, 2016 By Paul Harrington

8 Ways to Encourage Your Team to Live Well at Work

How do you set an example as a great leader? Is it by swapping lunch breaks for lunch meetings and emailing through the night? Or is it by taking time for the things you love, like family, yoga, and a good book? I vote for the latter. Currently, I am the Senior Director of Engineering for... Read More

Careers, Cloud, Leadership, Featured

Convince Your Boss: Salesforce Connections 2016

Apr 20, 2016 By Kelly Simon

How to Convince Your Boss Connections is a Great Investment

Maybe you’ve already asked your manager and she’s considering—or perhaps you’re preparing to make your case. Either way, if you’re going to join us for Connections 2016, you need to do two things: Act quickly, and be ready to explain how the investment will pay dividends. Let’s check out five value... Read More

Marketing, Marketing Cloud, Featured

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