360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 27, 2016 By Blake Miller

3 Ways to Acquire Email Addresses with Cross-Channel Marketing

Marketing is a game of layers requiring an effective mix of channels. For example, a social ad may lead to a blog on your website, which prompts a download, which in turn triggers a welcome email. By utilizing targeted messaging via one channel, and following that up with additional messages... Read More

Marketing, Email Marketing, Cross-Channel Marketing

Oct 25, 2016 By Julie Tao

4 Best Practices to Help You Prepare for Your Holiday Email Campaigns

Last year on Black Friday, a major worldwide retailer sent more emails in a single day than they had the entire season prior. Their email campaigns delivered carefully crafted, dynamic content - with precision accuracy. The campaigns resulted in subscriber engagement that exceeded their... Read More

Marketing, Email Marketing, Best Practices

Oct 20, 2016 By Lydia Colaresi

Been There, Done That: House of Blues' Adventures in Mobile Responsive Email Templates

We all know, have read, and been reminded that mobile is the new focus of email marketing and it's growing exponentially. The internet is flooded with content on 'Why You Should Design With Mobile In Mind', 'The Death Of The Desktop Experience', 'Mobile First Or You Are... Read More

Marketing, Email Marketing, Best Practices

Sep 29, 2016 By Blake Miller

Brilliant Idea: Email Studio Now Includes Artificial Intelligence and Machine Learning

True geniuses exhibit much more than exceptional IQs. Brilliant minds like Isaac Newton, Leonardo da Vinci, Stephen Hawking, Neil deGrasse Tyson, Nicola Tesla, and of course Albert Einstein are equally known for the application of knowledge to problem solving. While we doubt we'll be winning a... Read More

Marketing, Email Marketing, Marketing Automation

Sep 20, 2016 By Nick Dujnic

Email Marketing 2.0: Reaching Customers Beyond the Send

How can brands best use data to identify and connect to customers across their journeys? In a recent interview, Nick Dujnic, Senior Director of Marketing at LiveIntent, sat down with Liam Doyle, VP of Advertising Products for Salesforce Marketing Cloud, to discuss these and other topics related to... Read More

Marketing, Email Marketing, Strategy

Sep 15, 2016 By Blake Miller

Microwave Your Email Marketing for Instant Gratification

Think about the products and services you can't live without at home or in the office. Chances are you value them because they make your life easier. When was the last time you used a popcorn popper instead of a microwave? Or sent a fax instead of emailing a document? Flagged down a yellow... Read More

Marketing, Email Marketing, Marketing Automation

Sep 09, 2016 By Blake Miller

Apple iOS 10 is Coming-Here's What Email Marketers Need to Know

Sometime this fall, Apple will rollout iOS10--and it will have a significant impact on email marketers. There are several notable changes, but a couple that will have email marketers on their toes. First, the Apple mail app will have an unsubscribe link at the top of the email, similar to... Read More

Marketing, Email Marketing, Strategy

Sep 02, 2016 By Gabe Joynt

Outside the Inbox: How Email Plus Advertising Add up to Big Benefits

New techniques make it possible to coordinate messaging across email and paid channels. But with email perceived by many marketers as a free channel, paying to reach the same people with ads may sound like a leap of faith. Let's explore how the benefits add up. Your email subscribers all have... Read More

Marketing, Digital Advertising, Email Marketing

Aug 29, 2016 By Laura Madden

Why the Flat List? Troubleshooting Lack of Email List Growth

So you've been tasked with growing your subscriber base. You've read my previous blog on list growth tactics (obviously), done competitive and industry research, then collaborated with colleagues in email and other marketing channels to implement a handful of acquisition tactics. Now... Read More

Marketing, Email Marketing, Strategy

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Ways to Acquire Email Addresses with Cross-Channel Marketing

4 Best Practices to Help You Prepare for Your Holiday Email Campaigns

Been There, Done That: House of Blues' Adventures in Mobile Responsive Email Templates

Brilliant Idea: Email Studio Now Includes Artificial Intelligence and Machine Learning

Email Marketing 2.0: Reaching Customers Beyond the Send

Microwave Your Email Marketing for Instant Gratification

Apple iOS 10 is Coming-Here's What Email Marketers Need to Know

Outside the Inbox: How Email Plus Advertising Add up to Big Benefits

Why the Flat List? Troubleshooting Lack of Email List Growth

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First