360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 22, 2020 By Ron Araiza

Avoid Missed Sales Opportunities: How Calavo Growers Keeps Their Pipeline Fresh

Calavo Growers had long used spreadsheets to track opportunities with customers. With the move to remote working came a greater need for visibility and accountability to ensure smooth operations and better customer experience. Here's their story... Read More

Digital Transformation, Commerce, Sales, Community Cloud, Consumer Goods, Customer Story, Leading Through Change

Jul 03, 2020 By John Winer

Built for Maximum Volume: Living Proof’s Ecommerce Performance

Living Proof’s direct to consumer strategy paid unexpected dividends when its traditional retail and salon channels closed during shelter-in-place orders. Online sales increased month over month 680% - YoY 240%- the majority has happened in the last two months ... Read More

Future of Work, Commerce, Commerce Cloud, Consumer Goods, Retail, Leading Through Change, Ecommerce, Customer Story

Jul 02, 2020 By Hilary Englert

“Our Journey’s Just Getting Started”: How Kimberly-Clark Addressed Its Customers’ Deepest Needs in a Time of Crisis

As #ToiletPaperGate hit supermarkets — and our newsstands — Kimberly-Clark, parent company of Cottonelle, was in no danger of going out of business. But to really connect with customers, the team knew it had to do more. Here's what they did ... Read More

Customer Engagement, Commerce, Consumer Goods, Leading Through Change

Jun 27, 2020 By Ann Marie Aviles

Keeping up With an Unexpected Sales Surge: A Disposable Glove Distributor's Advice

Brick and mortar reopenings do not mean “back to business as usual.” Heightened concerns around safety and sanitization mean retailers must rethink operations. Disposable glove distributor, AMMEX, is one Trailblazer helping others ramp up and re-engage their clients ... Read More

Customer Engagement, Commerce, Pardot, Sales Cloud, Manufacturing, Consumer Goods, Leading Through Change

May 29, 2020 By Kamal Tahir

Post-Pandemic Grocery Shoppers Will Want Personalization, Options Galore

As purchasing habits shift to a new normal, grocers will need to deliver personalized experiences to move more shoppers past transactions and build increased loyalty. Here are five lessons.... Read More

Commerce, Commerce Cloud, Future of Work, Consumer Goods, Leading Through Change, Retail

May 22, 2020 By William McCullough

Restaurants in Crisis? Ventura Foods to the Rescue

Ventura Foods, a Salesforce customer, wrote this article. When COVID-19 closed restaurant doors across the country, communities lost an essential source of both sustenance and connection. Even worse, some restaurant owners now face permanent closures, and their employees no longer have jobs. My... Read More

Business as a Platform for Change, Commerce, Marketing, Consumer Goods, Leading Through Change, Social Media Marketing

Feb 07, 2020 By Sunil Rao

How to Make the Consumer Goods Value Chain Agile and Relevant

The pace of change in the retail and consumer goods (CG) industries has been mind-blowing — and will evolve even more in the next 10 years than it has in the past 40 years. The democratization of choice is the reason why I can order an oat milk cappuccino in the morning and a seltzer beer at... Read More

B2B Commerce, Commerce, Consumer Goods

Dec 03, 2019 By Caila Schwartz

Cyber Monday Results: Still the Top U.S. Digital Shopping Day With the Best Deals as Global Revenue Grows to $8B

Cyber Week is officially in the books, and brands and retailers have a lot to be grateful for this year. After a full year of planning, building, and testing, they were rewarded with enthusiastic Cyber Week shoppers. Although this season presented unique challenges, shoppers did not disappoint. So... Read More

Commerce, Retail, Retail Insights, Consumer Goods, Holiday Readiness, Commerce Cloud

Nov 30, 2019 By Caila Schwartz

Black Friday Results: U.S. Digital Revenue Hits Record High of $7.2B and Big Discounts Reign

The holiday season is officially in full gear. After an incredibly successful early start to the digital shopping season, consumers were ready to put down the pumpkin pie and shop from the convenience of their homes to kick off the Cyber Weekend. We saw the biggest U.S. Black Friday yet, as... Read More

Commerce, Retail Insights, Consumer Goods, Holiday Readiness, Retail

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Avoid Missed Sales Opportunities: How Calavo Growers Keeps Their Pipeline Fresh

Built for Maximum Volume: Living Proof’s Ecommerce Performance

“Our Journey’s Just Getting Started”: How Kimberly-Clark Addressed Its Customers’ Deepest Needs in a Time of Crisis

Keeping up With an Unexpected Sales Surge: A Disposable Glove Distributor's Advice

Post-Pandemic Grocery Shoppers Will Want Personalization, Options Galore

Restaurants in Crisis? Ventura Foods to the Rescue

How to Make the Consumer Goods Value Chain Agile and Relevant

Cyber Monday Results: Still the Top U.S. Digital Shopping Day With the Best Deals as Global Revenue Grows to $8B

Black Friday Results: U.S. Digital Revenue Hits Record High of $7.2B and Big Discounts Reign

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First