360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Thanksgiving Holiday Flash Report Results

Nov 29, 2019 By Caila Schwartz

Thanksgiving Results: Brands and Retailers Get Creative, U.S. Digital Sales Grow 17%, Mobile Soars to 60%

A single number sums up the 2019 holiday shopping season: six. Retailers have six fewer days to attract and convert digital shoppers before the shipping cutoff date thanks to a later than usual U.S. Thanksgiving holiday. But that hasn’t stopped retailers from making the best out of a challenging... Read More

Commerce, Retail, Retail Insights, Holiday Readiness, Consumer Goods

Nov 08, 2019 By Jehan Vichhi

How to Transform B2B Commerce for Reach and Scale

The consumer goods-retailer relationship is at risk of fraying. As we found in our survey of 500 global consumer goods (CG) leaders in the battle for B2B and B2C relationships, there are plenty of opportunities to improve where retailers currently fall short: Inventory visibility (55% satisfaction... Read More

B2B Commerce, Commerce, Consumer Goods, Shopper Experience

Oct 23, 2019 By Michael Carr

How Salesforce for Consumer Goods Connects the Consumer Experience

Increased competition from upstarts and marketplaces (hint: Amazon) are changing the game for the entire consumer goods (CG) landscape as innovative product development and distribution strategies transform the entire consumer experience. With 63% of consumers expecting new products more frequently... Read More

Commerce, Consumer Goods

Oct 14, 2019 By Noelle Bloomfield

Winter ‘20 Is Here: Check Out What's Now Available

We are happy to announce the Winter '20 Release is now available to customers globally! This means you can now experience the full potential of Manufacturing Cloud and Consumer Goods Cloud. Take Salesforce on-the-go with a brand new Salesforce mobile app, get a unified view of customers with... Read More

IT, Seasonal Release, Mobile, Manufacturing, Consumer Goods

Oct 12, 2019 By Sunil Rao

How Conagra Brands Became a Consumer-Centric Company

Conagra Brands has reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything. The 100-year-old company with a robust portfolio of food brands ranging from Hunt’s Tomatoes to Angie’s BOOMCHICKAPOP produces quality food that meets modern... Read More

Commerce, Consumer Goods, Customer Experience, Customer Story

Sep 23, 2019 By Caila Schwartz

Q2 Shopping Index: Introducing Our New, Redesigned Shopping Index

Our best asset just had a facelift! The Salesforce Shopping Index has been a staple here at Salesforce for the last six years. Loved both internally and externally among our customers and prospects, we now have new updates to one of our longest-running assets. Here’s what we’ve been up to for the... Read More

Consumer Goods, Commerce, Retail

Illustration of Astro and a male shopper

Sep 16, 2019 By Sunil Rao

Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store

Last spring, we surveyed 500 global consumer goods (CG) leaders about the fight to remain relevant and future-proof in today’s evolving, hypercompetitive CG landscape. While 95% of CG products are still sold in physical stores, a significant 52% of CG leaders say merchandising and marketing plans... Read More

Consumer Goods, News, Salesforce Ohana

Jun 23, 2019 By Heike Young

Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies

If you're in the consumer goods business, you've probably noticed transformation is here to stay. The old playbook for consumer goods just isn’t relevant in 2019. A new study from Salesforce, Consumer Goods and the Battle for B2B and B2C Relationships, suggests brands should evolve both... Read More

Commerce, Consumer Goods, B2B Commerce, Direct-to-Consumer

Jun 04, 2019 By Heike Young

Five Charts That Explain the Consumer Goods Migration to Direct-to-Consumer Sales

Consumer goods (CG) companies have traditionally been separated from end consumers, operating primarily in the B2B realm by selling to retailers and other indirect channel partners. But with ecommerce, brands can (and should) sell directly to consumers. Given this growing opportunity, CG leaders... Read More

Commerce, Consumer Goods, Direct-to-Consumer

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Thanksgiving Results: Brands and Retailers Get Creative, U.S. Digital Sales Grow 17%, Mobile Soars to 60%

How to Transform B2B Commerce for Reach and Scale

How Salesforce for Consumer Goods Connects the Consumer Experience

Winter ‘20 Is Here: Check Out What's Now Available

How Conagra Brands Became a Consumer-Centric Company

Q2 Shopping Index: Introducing Our New, Redesigned Shopping Index

Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store

Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies

Five Charts That Explain the Consumer Goods Migration to Direct-to-Consumer Sales

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First