Shannon Duffy

Shannon Duffy is SVP Product Marketing: Marketing Cloud, Commerce Cloud, Salesforce Platform & Einstein Analytics at Salesforce. Connect with her on LinkedIn.

Apr 24, 2017 By Shannon Duffy

G2 Crowd Grids Honor Salesforce App Cloud and Marketing Cloud as Leaders in PaaS, Marketing Automation Software

Business software review site G2 Crowd, read monthly by more than 900,000 software buyers, issued its latest G2 Crowd Grids highlighting the best products for software for business professionals to use, based on user reviews, in PaaS (Platform as a Service), Small Business, Mid-Market and... Read More

App Cloud, Marketing Cloud, News, IT

Jan 24, 2017 By Shannon Duffy

G2 Crowd Puts the Spotlight on App Cloud, Marketing Cloud and Quip in “Best Software 2017” List

Business software review site G2 Crowd, read monthly by more than 600,000 software buyers, just released its “Best Software 2017” list highlighting the best products for business professionals to use in 2017, based on user reviews. We’re happy to announce that App Cloud, Marketing Cloud and Quip... Read More

App Cloud, Cloud, Marketing Cloud, News, Pardot

Jun 21, 2016 By Shannon Duffy

Salesforce Announces General Availability of Pardot Engagement Studio — B2B Marketing Automation Reimagined

Today, we are excited to announce the general availability of Pardot Engagement Studio, enabling B2B marketers with an entirely new way to build, visualize, test and measure 1-to-1 buyer journeys on one canvas. Modern B2B buyers expect seamless experiences across sales and marketing when they... Read More

Marketing, Pardot

May 11, 2016 By Shannon Duffy

Connections 2016: Salesforce Delivers New B2B Marketing Automation with New Pardot Lightning Components

It is clear that the B2B marketing playbook must be rewritten. Today, prospective customers lead their own way through the buying journey — sourcing information about products and services online and through social networks. The scattered discovery process has changed the way people and companies... Read More

Marketing, Pardot, Lightning

Apr 21, 2016 By Shannon Duffy

B2B Marketers-Three Great Reasons to Attend Connections 2016

Connections has something for brands of all types and sizes-including tons of great content and networking opportunities for B2B marketers. Let's check out three reasons it's the must-attend digital marketing event of the year. Connect with Other B2B Marketers Just Like YouFrom the B2B... Read More

Marketing, Digital Marketing, Events

Aug 30, 2012 By Shannon Duffy

4 Key Characteristics of Successful Companies

Successful companies are unique—that is why they stand out from the competition. But when you look closer, you’ll see there are clear commonalities that contribute to their success. Think of successful sports franchises. You know the kind of teams we’re talking about: the Yankees, Patriots,... Read More

Data.com

Apr 17, 2012 By Shannon Duffy

5 Steps for Driving Demand in a Social World

The social revolution is changing our world. Our customers are social. Our prospects are social. Even our employees are social. But our companies are struggling to keep up with this revolution. As marketers we're still tasked with driving demand, still accountable... Read More

Data.com, Featured, Marketing