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Matt Wesson
I'm Content Marketing Manager at Salesforce.com where I write, design, and code engaging content with one of the most talented teams in the industry. Previously, with Pardot and ExactTarget, I have spent much of my professional career focused on creating content for marketing and sales teams. I'm passionate about the way high quality content can change how companies interact with their customers and generate new business.
For years, business has been divorced from data. Despite the undeniable advantages of data-driven decision-making, tools that give modern businesses a comprehensive — and comprehensible — view of their data are rare, if they exist at all.
Business intelligence (BI) is a field that has attempted...
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Being an industry leader is a vulnerable position in any market. The pressure to continue to do what's made you successful and shirk the need for innovation often becomes too great to resist. While this once was a strategy that could sustain an advantage for years, companies that fail to...
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It's already here! Day 2. And that means the Dreamforce training wheels are off and you're ready to go full speed. Well you're in luck because Tuesday could be the most jam-packed day of the entire conference!
So how should you spend your day today? While you should always fill your...
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While the phrase “work hard, play hard” is often overused, there is no better way to sum up the mentality that permeates Dreamforce each year. While the four days of Dreamforce are loaded with workshops, breakout sessions, and networking events, the nights are equally packed with concerts and...
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Salesforce is anything but your average technology company.
From its 1-1-1 philanthropic model to the scrappy startup culture, Salesforce defies traditional logic for how a company its size should operate. One of the most visible examples of how Salesforce differentiates itself from competitors is...
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The terms "Sales Funnel" and "Sales Process" are words that nearly any professional would recognize. However, a shocking minority of professionals and businesses actually understand their sales process or have a concept of what it even looks like. With technology adding more...
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Technology has dramatically changed the face of the average sales cycle. With a host of new engagement channels to monitor, more educated and savvier consumers, and higher expectations than ever before, companies need the right tools to help simplify and streamline their sales cycles.
With the...
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Fitbit is doing something pretty amazing.
Despite our inherently reactive nature as human beings, wearable technology is making our entire generation incredibly proactive about achieving our fitness goals.
Instead of just crossing our fingers and hoping for the best, wearable technology users are...
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This last July marked the 59th anniversary of the day Disneyland opened its doors in Anaheim, CA in 1955.
In those 59 years, the park has not only become a cornerstone of the Disney brand, but has also grown into one of the largest business operations in the country. Consider these...
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![Dreamforce: A History of Innovation [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2014/10/6a017d428022fc970c01b8d07832e9970.jpg)
