Technology has dramatically changed the face of the average sales cycle. With a host of new engagement channels to monitor, more educated and savvier consumers, and higher expectations than ever before, companies need the right tools to help simplify and streamline their sales cycles.

With the help of CRM solutions like Salesforce, companies can have a complete picture of a customer journey for the first time. New channels can be harnessed to drive more leads than ever before. Lead flows can be optimized to keep your sales team focused on selling. Deals can move faster and close more easily with the right resources and technology and customer expectations can be surpassed easily.

What The Book Is About

That's why we created our latest e-book, "Simplifying the Modern Sales Process," to help you understand the challenges posed by the modern sales cycle and how the right CRM solution can help you overcome them with ease. Available today.

The Structure of the E-Book

The e-book is divided into four parts:

Generate More Leads. CRM solutions like Salesforce allow you to adjust your lead-generation strategies across your website, sales activities, and organic channels. Each channel inherently requires a unique approach, and a CRM affords you the flexibility to customize your operation for each channel while still maintaining a single organized database of leads.

Optimize the Lead Flow. With a well-organized lead-generating machine, companies need to develop workflows to manage the diverse new influx of sale opportunities. Without a system in place to manage all these leads, a sales team can be thrown into chaos. This is where a CRM solution like Salesforce can help.

Close the Deal. A CRM solution like Salesforce keeps salespeople organized and up to date so they can be at peak performance for every deal. They can be ultra-responsive during negotiations and exceed their leads’ expectations at every turn.

Provide 360-Degree Service. Customers expect more from the companies they patronize than ever before. Interactions should be personalized and tailored at every point in the sales process and beyond. This requires breaking down traditional departmental silos and connecting previously separate stores of data. A CRM solution is the foundation that can help make this happen.

Get the E-Book

The e-book is already available to download for free. Download the e-book today and take control of the modern sales cycle!