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Matt Wesson
I'm Content Marketing Manager at Salesforce.com where I write, design, and code engaging content with one of the most talented teams in the industry. Previously, with Pardot and ExactTarget, I have spent much of my professional career focused on creating content for marketing and sales teams. I'm passionate about the way high quality content can change how companies interact with their customers and generate new business.
For small businesses, the opportunity to scale is tremendous.
With the right tools and a solid foundation, every small business has an exciting opportunity to grow their operation. By making their teams more efficient, generating more leads, and closing more deals, a CRM solution like...
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Every company is now a data-driven company. There is no way to avoid it.
With more sophisticated tracking and analytics than ever before, there is no shortage of data to help make business decisions. In fact, the issue companies face is no longer a shortage of data, but far too much of it.
That...
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For decades, being “the little guy” has been a disadvantage, but not anymore.
Larger companies have historically had the advantage of economies of scale, better technology, and stronger infrastructure. But technology is leveling the playing field. Implementing the right tools can help your small...
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The sales game is more competitive than it's ever been. Sales teams in every industry and of every size are scrambling for a competitive edge over their competition.
This competition has made improving the effectiveness of sales organizations the number one priority of sales executives and...
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It's impossible to understate the impact that the internet has had on our modern lives. But the internet may be on the verge of being upstaged by an even larger shift looming on the horizon.
67% of CIOs and IT professionals believe mobility will impact their businesses as much as or more than...
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With the PGA championship in full "swing" this week, golf is certainly on the mind of a large part of the country. With today's short attention spans golf should have an uphill battle to hold our attention, but the sport is still keeping audiences riveted year after year.
Golf is a...
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The customer relationship management (CRM) space is a crowded one. There is no shortage of new startups and established players, each pitching their own spin on the advantages of CRM solutions.
With so many competing messages, it can be hard to find the signal through the noise. How do you get all...
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As competition increases, both inside and outside your company, productivity is becoming a significant concern for professionals in every industry.
Enhancing and maintain productivity can mean the difference between closing a deal or losing it—between snagging that promotion or seeing it go to...
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Over the last few weeks we've published a number of post on the topic of social selling.
We've covered the basics of social selling in a handy infographic, the crucial do's and don'ts in a helpful SlideShare, and even published two e-books empowering salespeople to be their own marketers.
This...
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![The Advantage of Mobile Dashboards [SlideShare]](http://www.salesforce.com/content/dam/blogs/legacy/2014/08/6a017d428022fc970c01a73e0144bc970.jpg)
![How Real Users Are Customizing Salesforce1 [SlideShare]](http://www.salesforce.com/content/dam/blogs/legacy/2014/08/6a00e54ee3905b883301a511f0d671970.jpg)
![The Secrets of Mobile Productivity [SlideShare]](http://www.salesforce.com/content/dam/blogs/legacy/2014/08/6a017d428022fc970c01a3fd2e6e57970.jpg)
