Lauren Esposito

May 03, 2016 By Lauren Esposito

Introducing marketingcloud.com-Made by Marketers, for Marketers

Have you checked out marketingcloud.com yet? It's the new home for Marketing Cloud content, solutions, news and events, and everything else you need to be a master of digital marketing. If you're an existing Marketing Cloud customer or saw our recent post, you're aware that we've... Read More

Marketing, Digital Marketing, Marketing Cloud

Feb 23, 2015 By Lauren Esposito

How to "Push Reset" on Your Content Management System Approach

Content management systems for the web and other digital properties have been around for nearly 20 years. But as marketing has evolved and demanded more of our supporting technology systems, it seems like we enter each year with more and more content management challenges. When CMS started becoming... Read More

Marketing, Digital Marketing, Content Marketing

Nov 24, 2014 By Lauren Esposito

"What Are You Implying?" Understanding Opt-In Under CASL

We're into the fourth month of CASL. How's your compliance coming along? There is admittedly a lot to know to be compliant with the CASL because it is the most stringent anti-spam legislation in the world. In addition, it covers more than email. It also applies to text messages, SMS messages, and... Read More

Marketing, Email Marketing, Best Practices

Nov 03, 2014 By Lauren Esposito

Must-Attend Webinar: "A New Twist on Growing Your List!"

Featuring Email Marketing Industry Thought Leaders Chip House and Jordan CohenPlease join Fluent's partner, the Salesforce Marketing Cloud, and me, for a webinar next Wednesday, November 12th, entitled "A New Twist on Growing Your List!" I'm thrilled to be co-presenting the latest... Read More

Marketing, Email Marketing, Events

Oct 23, 2014 By Lauren Esposito

5 Tips for Creating Highly Effective Video Thumbnails

Like a movie poster or book cover, a video thumbnail is the first thing your audience sees. And while it's nice to think that we don't judge books by their covers, when it comes to video thumbnails, we do! That's why, as digital marketers, we need to take the time to create the right video... Read More

Marketing, Digital Marketing, Best Practices

Oct 21, 2014 By Lauren Esposito

Movable Ink and Best Western Take Device Targeting Further

Best Western Increases App Downloads 143% With Deep Linking and Device Targeting Based in Phoenix, Arizona, Best Western International Inc. was founded in 1946 by California-based hotelier M.K. Guertin as an informal referral system among its member hotels. Since then, Best Western has become the... Read More

Marketing, Email Marketing, Mobile Marketing

Oct 20, 2014 By Lauren Esposito

Agile Email and the Real-Time Holiday Inbox

With the holiday season right around the corner, many email marketers are deep within the planning and execution cycle and still wondering if they've done everything possible to make 2014 the biggest holiday season ever. What steps can you still take this year to ensure your emails stand out above... Read More

Marketing, Email Marketing, Best Practices

Oct 08, 2014 By Lauren Esposito

The Business Case for Data-Driven Automation

SurfStitch, the winner of the 2014 ORIAS Best Pure-Play Award and Australia's number one surf and apparel retailer, spoke at Connections 2014 about the early wins they have seen from using customer, product, and purchase history data in their email marketing strategy. In an industry where email... Read More

Marketing, Customer Journeys, Data Management

Oct 01, 2014 By Lauren Esposito

Email and Direct Mail Are Not on Opposing Teams

A common challenge for CMO's is getting their email marketers to acknowledge that there still is a direct mail group alive and well within their company. Meanwhile, according to the DMA, many marketers are reporting a dramatically higher response rate to direct mail than they did in the 1980's.... Read More

Marketing, Email Marketing, Cross-Channel Marketing