Lauren Esposito

Aug 19, 2014 By Lauren Esposito

Are Email Campaign Costs Burning Your Budget?

Email is an attractive channel for marketers and one of the reasons why is its relatively low cost of deployment. However, late revisions and do-overs can turn affordable, simple campaigns into costly, complex campaigns. Tria Beauty, a global retailer of FDA approved laser hair removal and skincare... Read More

Marketing, Email Marketing, Customer Story

Jun 12, 2014 By Lauren Esposito

It's Time to Bury Batch and Blast for Good

A friend of mine recently asked me to look at one of her "email blasts" for the specialty retail clothing line she runs. I immediately responded to her that she should never call it a blast. She responded "what do I call it?" Of course, I can think of a hundred different things to call her email... Read More

Marketing, Email Marketing, Strategy

Jun 01, 2014 By Lauren Esposito

4 App Push Messaging Campaigns You Should Be Running

Mobile marketing today is all about interacting with your users. Engagement is key to ROI, so marketing methods like push messaging enable you to create, retain, and boost that user interaction and engagement. Push messaging allows you to deliver messages to the user's home screen while he or she... Read More

Marketing, Digital Marketing, Mobile Marketing

Feb 27, 2014 By Lauren Esposito

Using Net Promoter Score to Measure Customer Loyalty

How do you measure customer loyalty? That question occupied the minds of management consulting firm Bain & Co a few years back. They found that many customer surveys failed to measure this important metric, and so they began a journey to develop a single question that could act as a customer... Read More

Marketing, Email Marketing, Strategy

Feb 18, 2014 By Lauren Esposito

Are Your Email Newsletters Engaging Your Customers?

How we communicate and find information is constantly evolving. We see this with social media, with mobile messaging, and with recent upgrades to Google search and their Hummingbird search algorithm. Yet, with all of these new mediums, email newsletters continue to provide the consistency and... Read More

Marketing, Email Marketing, Strategy

Feb 04, 2014 By Lauren Esposito

QR Codes and Mobile Landing Pages for List Building & Engagement

By now most marketers who have experimented with QR codes realize that these 2D barcodes are not going to be the "next big thing" that sends consumers running to scan everything in sight. To be sure, the novelty of QR codes has largely worn off, and that's a good thing. Now QR codes are... Read More

Marketing, Digital Marketing, Mobile Marketing

Jan 27, 2014 By Lauren Esposito

3 Tips to Boost Your Lead Gathering Strategy

Times are shifting, and so are prospects. Almost every day we read of yet another new method to grow our lead base, from industry experts' recommendations to niche software. Staying effective in lead gathering is not necessarily complicated or expensive, but rather it's a matter of paying attention... Read More

Marketing, Digital Marketing, Lead Generation