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Kim Honjo
Kim Honjo is a writer for the Salesforce blog. She's written many of your favorite blog posts here, as well as multiple e-books including the Content Marketing Institute award-winner, We Are All Trailblazers. When she isn't writing, she's probably binge-watching tv shows, learning Japanese, and looking at videos of cute animals. Connect with her on Twitter or LinkedIn.
Inventions, science, and technology leapt forward in the 20th century faster than any century prior. A hundred years ago innovators had just invented radio tuners and circuits, affordable automobiles, and the first ‘robot’ in 1921. Fast forward to now, and we’ve created an immersive digital world...
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We’ve all had interactions with salespeople that left us more irritated than eager to buy. Maybe they tried the hard sell too early on, or didn’t really listen to what your needs were. As good as their intentions might have been or how right the product or service was for you, you left the...
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At Salesforce, we’ve redefined what it means to be a trailblazer: it’s people and companies who leverage our platform to drive innovation, solve problems, transform their own company, and grow their career. We like to call them our Customer Trailblazers. We’re always thrilled to hear about how...
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Every year professionals from all over the world come together to attend the largest tech conference in the world: Dreamforce. Some of them are first-timers, looking to learn more about Salesforce, the cloud, and how to leverage technology to connect with customers. Others are long-time attendees...
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It’s no secret that telecom companies do not have the best reputation for providing great customer service. According to Ipsos, 38 percent of US adults rated telecommunications customer service as the worst in America, second only to government offices. Whether it’s trying to get through to talk to...
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2016 is turning out to be quite a tough year isn’t it? So far we’ve faced Zika outbreaks, global conflicts, Brexit, and election fatigue. Both Prince and David Bowie gone. And those are just some of the larger issues we’ve faced — none of the everyday stresses of life like working, childcare,...
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If you work in customer service, you may have heard of the famous Ritz-Carlton $2,000 rule. The policy, in place since the 1980s, permits any employee to spend up to $2,000 to make any single guest satisfied. Talk about agent empowerment!
Most companies can’t just drop two grand to make a customer...
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Humans have had a fascination with artificial intelligence (AI) for longer than you probably realize. While the term ‘artificial intelligence’ is relatively new, the concept of non-humans or artificial creatures coming to life traces back to Greek mythology and even earlier. By the 19th century,...
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Here’s a scenario most sales reps are familiar with: You’ve taken all the steps to qualify the prospect. You’ve strived to offer a steady drip of useful content to that lead. You’ve had meetings, phone calls attempting to close a deal for months. And then … NOTHING. Your lead goes cold.
What...
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