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Joanna Beerman
Joanna Beerman brings more than a decade of experience in marketing and communications to her role as Senior Director of Industry Marketing at Salesforce. As a pragmatic marketer with a passion for messaging, she leads the industry marketing strategy. Connect with her on LinkedIn.
It’s 2020. And that means it’s time to bring the future into focus. NRF 2020 is the world’s largest retail conference and expo, and it is filled with futuristic tech to change the way you do business.
We will be there and hope you will be, too. After all, the National Retail Federation (NRF) has...
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This is the first of a two-part series sharing the perspective of Salesforce Consulting Partners on everything retailers need to do for a successful 2019 holiday season.
Labor Day has come and gone, Halloween is on the horizon, and before we know it, the holidays will be here. Black Friday will...
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Let’s stop waiting. Imagine what would happen if you created a market moment to increase desire for your brand — on your terms rather than someone else’s. (We’re looking at you, Cyber Week and Prime Day.) It’s possible to reach beyond the holiday season — or any season for that matter — in creative...
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This is the second installment in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season.
In our experience helping hundreds of retailers get holiday-ready, the best present you can give your shoppers is the ability to easily find the...
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We are happy to share the news that retail industry veteran John Strain has joined Salesforce as Senior Vice President of Retail and Consumer Goods. John joins us from Gap Inc., Williams Sonoma, and Total Wine & More. (His favorite wine, in case you’re wondering, is pinot noir.) In his new...
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We are thrilled to share the news that Salesforce has been ranked number one in six categories on the annual RIS Software LeaderBoard!
We are happy to be recognized by RIS News, which has been chronicling the retail technology industry for decades, but we’re even more gratified that the results...
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The National Retail Federation (NRF) has been helping retail thrive for over a century. And every January in New York City, its Big Show — aptly named since it’s the world’s largest retail conference and expo — shines a spotlight on the best retail brands, their latest technologies, and what...
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Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. After all, we’ve seen an 87% increase in the share of orders placed through social media over the last two...
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On Sept. 25, 2018, thousands of retail and consumer goods professionals will gather in San Francisco to share best practices and learn how the latest innovations in customer experience can help their brands win the hearts, minds, and wallets of today’s sophisticated shopper.
Since its inception,...
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