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Joanna Beerman
Joanna Beerman brings more than a decade of experience in marketing and communications to her role as Senior Director of Industry Marketing at Salesforce. As a pragmatic marketer with a passion for messaging, she leads the industry marketing strategy. Connect with her on LinkedIn.
The sidewalks of August sizzle with heat. And as a brand or retailer, your team is setting the stage for a holiday season that will sizzle too. From marketing to commerce and service, we’ve gathered insights from our team of experts to help every step of your customer’s holiday shopping journey. The first step to […]...
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The sidewalks of August sizzle with heat. And as a brand or retailer, your team is setting the stage for a holiday season that will sizzle too. From marketing to commerce and service, we’ve gathered insights from our team of experts to help every step of your customer’s holiday shopping...
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On June 12-14, thousands of retailers will gather in Chicago for Connections to explore emerging trends and obtain practical guidance on how to market, sell, and serve their shoppers. To make the most of your experience, we’ve collected our top five sessions and activities that retailers should attend during Connections....
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On June 12-14, thousands of retailers will gather in Chicago for Connections to explore emerging trends and obtain practical guidance on how to market, sell, and serve their shoppers.
Salesforce Connections, dubbed the “consumer engagement event of the year,” is where retail professionals can...
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We’ve heard past attendees describe Dreamforce in a number of creative ways. Some of our favorites include, “Burning Man with Wifi” or “A giant party in the middle of San Francisco.” Others that might fall more on the technology side of things include “The Cloud Explained” or “Progress in Tech...
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As consumers, many of us have access to smartphones, giving us the ability to tap our way to the best price or offer anytime, anywhere. We can ask Alexa for the weather conditions and Siri to help us navigate the fastest route home. Instant gratification is the name of the game, and we expect our...
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Retail will change more in the next five years than it has in the last 50, largely driven by the consumer’s tech adoption. Read 14 mind-blowing stats related to the retail customer experience to identify where brands can focus to transform business-as-usual to connected shopping experiences....
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Ten years ago, retailers talked about EDLP and Hi-Low pricing strategies as established methods to entice customers to shop. The customer was nowhere to be found on a list of technologies prioritized by retail CIOs. Collectively, the industry worked to grapple with the masses of data related to...
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At the start of every year, retail professionals gather in New York City to discuss the trends and innovation shaping the industry at the National Retail Federation’s Big Show. As the world’s largest trade association in retail, NRF is focused on a broad set of topics, anywhere from tearing down...
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