On Sept. 25, 2018, thousands of retail and consumer goods professionals will gather in San Francisco to share best practices and learn how the latest innovations in customer experience can help their brands win the hearts, minds, and wallets of today’s sophisticated shopper.

Since its inception, Dreamforce has brought together industry pioneers, thought leaders, and technology professionals from around the globe to be inspired, learn, give back, and, of course, have the best time of their lives. This year is no different.

As the most innovative software conference in the world, Dreamforce offers a wealth of content to explore, including next-generation strategies to personalize shopper marketing, deliver service across any engagement channel, transform B2C and B2B commerce, optimize retail execution, and more.

With over 2,700 sessions to choose from, it can be difficult to create an event plan that makes the most of every moment at Dreamforce. To help out, we’ve curated this shortlist of can’t-miss activities and resources to help every retailer and consumer goods attendee crush it at Dreamforce ‘18.

1. Watch the retail and consumer goods keynotes at Dreamforce

Get ready for a healthy dose of inspiration. This year’s retail and consumer goods industry keynotes will feature leading executives from established brands like Ralph Lauren and Kimberly Clark, as well as new, innovative brands like Shinola.

Register for the retail keynote on Thursday, September 27th at 9am, and the consumer goods keynote on Thursday, September 27th at 4pm.

2. Experience the future of consumer engagement in the Campground

Check out the future of consumer engagement and retail execution in the Campground. Speak with top product experts and watch the latest industry solution demonstrations. Get actionable insights on how to connect every shopper experience, digitize your stores, optimize retail execution, and transform digital commerce. Be sure to also stop by our first ever Customer Success Experience with Unilever and see how this global leader is accelerating innovation with Salesforce. For or a rundown of why the Campground is the epicenter of everything fun, check out this ‘Inside Dreamforce '18’ clip:

Located in the Customer Success Expo, the Campground will be open September 25-28th, Tues & Thurs from 10am-5pm, Wed 9am-5pm, and Fri 10am-2pm.

3. Curate the perfect retail and consumer goods journey

We have four full days packed with inspiring, action-filled content for retail and consumer goods attendees. Explore our brand new Retail & Consumer Goods Trail Map, where you can discover events ahead of time and curate the perfect Dreamforce experience. Visit the Trail Map to craft your journey now.

4. Bookmark these retail and consumer goods breakout sessions

Don’t forget to include these retail and consumer goods sessions on your list! On Tuesday, September 25th, head to Building Trust Through Deeply Connected Supply Chains and hear how Hanes, a leading apparel and clothing consumer goods brand, is delivering trust to their customers. Be sure to also stop by Shopper-First Retailing: What Shoppers Really Want to discover evidence-based insights on top shopping trends that are transforming the retail industry today. And finally, on Wednesday, September 26th, don’t forget to also stop by Six Key Steps to Launch Successful Marketing Journeys for CG Companies and discover how Mary Kay, a leading beauty cosmetics consumer goods brand, is elevating their marketing at scale. Be sure to bookmark these sessions as you plan out your Dreamforce schedule.

Want more? Take these additional steps to get ready for Dreamforce

Brush up on Salesforce solutions for Retail and Consumer Goods, and connect with industry peers in our Retail and Consumer Goods Dreamforce Success Communities before day one of the conference. We can’t wait to see you there!