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Heike Young
As content strategy director at Salesforce, Heike Young researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more. Connect with her on Twitter @youngheike.
If you missed Connections, the digital marketing event of the year, you're in luck: we've pulled together our top ten takeaways from the event. These takeaways are straight from our Connections takeaways webinar, which you can now watch to get more details and examples.
From technology...
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Content marketing is all the rage these days. Especially since 2012, interest in the term “content marketing” has spiked, as this Google Trends chart to the right shows.
This is how the Content Marketing Institute defines content marketing:
“Content marketing is a strategic marketing approach...
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As a marketer, you see it and your customers feel it: the ever-present shift from offline to online interactions. Marketing budgets are getting more fragmented and complicated — and that means marketers must get smarter about how they spend every marketing dollar.
To be successful, marketers need...
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As a Sales Cloud customer, you’re already supercharging your organization’s sales. But what if you could get even more out of the world’s #1 CRM?
Check out this overview of five key ways you can get more value from your existing Sales Cloud investment. And for more detail, check out our latest...
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Welcome to Connections! Day 1 is where it all begins. Today we walked through the doors to the digital marketing event of the year, put on our badges, and settled in for three unforgettable days of marketing innovation and inspiration.
As you recharge your devices and shine up your dancing shoes...
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Need a reason to crack open a book tonight? Reading increases your brain power, boosts intelligence, and is generally a better way to spend a few hours than playing Candy Crush or refreshing your Instagram feed. (After all, no one wants to be that person who likes photos 25 seconds after they were...
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Salesforce Lightning is the future of CRM. Lightning connects all Salesforce products with one powerful platform, creating a single, connected experience for every user. It's a truly connected platform, built for a connected world.
Want to discover more about how Lightning can drive rapid growth...
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Digital marketers, listen up. If you’re not able to make it to Atlanta for Connections 2016, Salesforce’s marketing conference and the digital marketing event of the year, we have the solution.
Register now to join the free livestream! Top keynotes, email sessions, creativity sessions, and much...
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The 2016 State of Marketing Report is here. It's a 60-plus-page survey of nearly 4,000 marketers from around the world about their top priorities, challenges, and best-performing campaigns for this year.As you might guess, the report has a lot of data. That's why we brought an expert on the...
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