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State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Aug 28, 2017 By Jo Gaines

Why data-driven marketing is the future

With the market becoming more complex and customers demanding a personalised experience, data-driven marketing is the only way forward. ... Read More

Marketing, Advertising

Aug 25, 2017 By Vincent Cotte

Q&A: Why sales and service collaboration is key to superior CX

Customers are increasingly challenging organisations to deliver a connected sales and service experience. Those that don’t will fall behind.... Read More

Sales, Sales Strategies, Service, Customer Service

Aug 23, 2017 By Lauren Fried

3 tips to driving results regardless of marketing budget

The size of your budget shouldn’t determine your success. The quality of the customer journey is the biggest factor.... Read More

Marketing, Customer Experience, Customer Journey

Aug 21, 2017 By Nancy Georges

What motivates a potential customer to choose your brand?

Today’s customer has high expectations when choosing a brand. Learn how to deliver the right experience to meet these needs.... Read More

Retail, Marketing, Customer Experience, Customer Journey, Customer Service

Aug 18, 2017 By Salesforce

7 tips to building the best sales team

The ability to attract, hire and retain good sales staff is proving a competitive advantage. Here’s seven tips to build the best sales team.... Read More

Sales, Sales Cloud, Careers, Leadership

Aug 16, 2017 By Salesforce

4 ways to positively disrupt customer expectations

Businesses are challenged to compete on customer experience, but those customer expectations have changed. Here’s how to surprise and delight, every time.... Read More

Customer Experience, Customer Journey, Customer Service, Service

Aug 14, 2017 By Salesforce

Publishing on LinkedIn Pulse: A quick guide

LinkedIn Pulse is a great way for B2B marketers to reach and engage customers through content. Here’s a guide to get the best results.... Read More

Social, Social Media, Small Business, Online Marketing, Marketing

Aug 11, 2017 By Mark Cameron

The Australian shopper has never had so much power

As the retail sector evolves, the average customer's expectations are changing too. To stay ahead of the curve, businesses need to adapt.... Read More

Retail, Research, Customer Experience, Guest Blog

Aug 09, 2017 By Salesforce

10 ways small business can grow using Salesforce

Are you unsure what Salesforce does? Or if it’s appropriate for small business? Here are 10 ways Salesforce can help SMBs grow and prosper.... Read More

Small Business, Customer Success, Sales

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