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State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Sep 05, 2017 By Paul Greenberg

Why an omnichannel CX needs to be a retailer’s top priority

Savvy retailers are creating easy, omnichannel experiences, and customers expect this great CX everywhere.... Read More

Retail, Online Marketing, Marketing, Advertising

Aug 14, 2017 By Salesforce

Publishing on LinkedIn Pulse: A quick guide

LinkedIn Pulse is a great way for B2B marketers to reach and engage customers through content. Here’s a guide to get the best results.... Read More

Social, Social Media, Small Business, Online Marketing, Marketing

Jul 08, 2016 By Jeremy Smith

How Marketers Can Make Every Email Personal (Hint - it’s to do with predictive technology)

Email has come a long way in recent years. Has your business kept up with the pace of change? Are you delivering personalised, relevant emails to customers’ inboxes, and getting the results you want? ... Read More

Marketing, Online Marketing

Jun 09, 2016 By Salesforce

Social Selling is so 2016

Your customer knows your product better than you do. Does that comfort or concern you? In 2016 the customer has more knowledge at their fingertips than ever before. And, with this new found understanding the era of the trusted advisor is born. ... Read More

Social Media, Online Marketing

Jul 27, 2015

Dawn of the Digital Marketer

Hundreds of marketers attend the Future of Marketing event in Sydney. Salesforce shares some insights on customer experience quickly becoming the number one decision making factor when purchasing. Diving into McDonald's and L'oreal for their insights on the topic of customer experience.... Read More

Online Marketing, Online Community, Marketing, Social Media

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

Why an omnichannel CX needs to be a retailer’s top priority

Publishing on LinkedIn Pulse: A quick guide

How Marketers Can Make Every Email Personal (Hint - it’s to do with predictive technology)

Social Selling is so 2016

Dawn of the Digital Marketer

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

Americas

Europe, Middle East, and Africa

Asia Pacific