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State of the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Oct 06, 2017 By Salesforce

Infographic: The key takeaways from Salesforce Basecamp 2017

Salesforce Basecamp has just finished its action-packed APAC tour. If you couldn’t make it or want to refresh your memory, here are some of the key takeaways.... Read More

Salesforcetour, Customer Success, Events

Oct 05, 2017 By Salesforce

The future of IT – and what’s standing in the way

IT stands at a crossroads of change, poised to become a key business enabler that leads on digital transformation, according to the latest State of IT report.... Read More

IT, Strategy, Developer

Oct 04, 2017 By Peter Strohkorb

Account-based marketing – The grand unified theory of everything?

A connected customer journey brings benefits across the business. Collaboration between sales and marketing is key to achieving this.... Read More

B2B Marketing, Marketing Cloud, Marketing, Sales, Marketing Personalization

Sep 28, 2017 By Salesforce

All the excitement from Salesforce Basecamp Melbourne

Salesforce Basecamp Melbourne was a massive day of inspiration, advice and insights. Here are the highlights shared by more than 2500 aspiring Trailblazers.... Read More

Salesforcetour, Customer Success, Customer Experience, Foundation, Einstein, Salesforce Ohana

Sep 27, 2017 By Salesforce

4 ways you can use customer service data to grow your business

Customer service data is fuel for growth, but is often untapped. Here are four easy, effective ways to use this data to grow your business.... Read More

Customer Service, Service, SMB Spotlight

Sep 26, 2017 By Mark Innes

Why Salesforce stands for marriage equality

Marriage equality is extremely important to us here at Salesforce. Here’s why we’re throwing our support behind the Yes campaign.... Read More

corporate culture, Leadership

Sep 22, 2017 By Tiffani Bova

The secrets to a successful customer journey transformation

Using design thinking to transform the customer journey demands new ways of operating, different capabilities and a culture of innovation.... Read More

Customer Experience, Customer Journey, Guest Blog, Service

Sep 20, 2017 By Salesforce

5 ways to convince your boss to send you to Dreamforce 2017

Yes, Dreamforce is in San Francisco, which is a long way to go – but it’s 100% well worth the effort. Here’s how to convince your boss to send you.... Read More

Dreamforce, Events, Community

Sep 18, 2017 By Salesforce

Infographic: How technology is shaping the future of the retail industry

The retail industry is undergoing a revolutionary change. Find out how technology is shaping the future and what the online shopper wants. ... Read More

Retail, Marketing Cloud, Marketing, Customer Experience

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