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State of the
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Discover the trends shaping the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Nov 08, 2019 By Salesforce

4 Creative Ways To Make Ai The New Team Member Your Sales Reps Will Love

Unsure how your sales team feels about AI? Apply these creative onboarding tactics to turn any AI critics into fans and watch your AI-driven technology become a success.... Read More

Artificial Intelligence, Sales, Einstein, CRM

Nov 06, 2019 By Salesforce

From Instructor To Consultant: Alek Gokiert’s Salesforce Journey

Trailblazer Alek Gokiert’s journey from instructor to consultant.... Read More

Trailblazer Story, Community, Dreamforce, IT

Nov 04, 2019 By Emily McCowan

On The Road To CTA: Trailblazer Emily Mccowan

Trailblazer Emily McCowan shares her journey from admin to architect.... Read More

Trailblazer Story, Dreamforce, IT

Oct 31, 2019 By Salesforce

Marketing Funnels And Customer Journey Maps Work Harder Together

Understand the difference between marketing funnels and customer journey maps and give your marketing strategy an edge.... Read More

Marketing, Content Marketing, Customer Journey

Oct 28, 2019 By Salesforce

8 Retail Trends: Vogue or Rogue?

The retailers and brands keeping up with consumer-led trends are thriving in a constantly changing retail landscape. At Connections to You Sydney, we asked a panel of retail leaders to vote on which trends to watch and which could be ignored. ... Read More

Retail, Retail Insights, Marketing, Service, Connections

Oct 25, 2019 By Salesforce

8 Reasons To Shake Off Digital Transformation Fatigue

8 reasons why digital transformation should be your number one business priority... Read More

Digital Marketing, Digital Transformation, Marketing, IT, Innovation

Oct 24, 2019 By Salesforce

Infographic: How to meet your customers’ expectations

Customers decide who to do business with based on CX – and 8000 customers have told us what they want. Here are the highlights.... Read More

Customer Success, Customer Experience, Customization, Marketing, Service

Oct 22, 2019 By Vala Afshar

Customer engagement in a post-digital world

A decade since mobile, social, cloud and analytics, we’re in a post-digital world. Customer engagement drives the new transformation and businesses must embrace the next wave of emerging technologies. Vala Afshar shares his insights.... Read More

Marketing, Digital Marketing, Digital Transformation, Thought Leadership

Oct 21, 2019 By Salesforce

Video: 3 Channels Customers Expect Service On

Salesforce’s State of Service report found a gap between the channels customers want service on and the channels companies offer service on. In this animation, we explore the three channels customers expect service on.... Read More

Service Cloud, Service, Customer Success, Customer Satisfaction, Customer Experience

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