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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Aug 24, 2020 By Salesforce

How I Lead: Miguel Carrasco, CEO, BCG Platinion APAC

BCG Platinion APAC CEO Miguel Carrasco on the central role trust plays in leadership, how he builds trust with his team, how COVID has impacted his leadership strategy and tactics, and how leaders can shepherd their teams through adversity and hold onto the resulting innovations.... Read More

Leadership, Leadership Insights, Trailblazer Story, Work.com, Public Sector

State of Marketing 2014-2020: four years of marketing trends

Aug 21, 2020 By Salesforce

State of Marketing 2016-2020: four years of marketing trends

We’re taking a look back at what marketing leaders have told us about their challenges, priorities and metrics over the past four years of State of Marketing research. Let’s see what’s changed, and look to the future.... Read More

Marketing, Artificial Intelligence, Infographics, Research

Aug 20, 2020 By Salesforce

Salesforce LIVE: ANZ - Highlights from the Opening Keynote

The world has gotten a little smaller while we’re all separated – Trailblazers across the Tasman shared their expertise, experience and insights in the Salesforce LIVE: Australia and New Zealand keynote. Here are the highlights.... Read More

Events, Digital Transformation, Trailblazer Story

Aug 20, 2020 By Salesforce

5 Top Sessions From Salesforce LIVE: Australia and New Zealand

How does the Sydney Swans Football Club give 1.2 million fans the game-day experience at home? And keep the players’ spirits up when the stands aren’t heaving? This, and more highlights from Salesforce LIVE: Australia and New Zealand.... Read More

Customer Experience, Customer Success, Events, Leadership, Marketing, News, Service, Sales

Aug 17, 2020 By Pip Marlow

Meet Our Small Business Grant Recipients

Salesforce has teamed up with COSBOA to provide one-off $10,000 grants to eligible Australian small businesses. Here, we’re announcing the recipients and meeting five of the small business owners.... Read More

Small Business

Aug 14, 2020 By Salesforce

Q&A: Interning at Salesforce

Michelle Wu and Olivia Dickinson are in their second year of a Bachelor of Commerce at UNSW, and recently wrapped up an internship at Salesforce as part of their studies. Halfway through, they found themselves ‘interning from home’. We caught up to chat about their experience.... Read More

Careers, Marketing

Aug 12, 2020 By Salesforce

10 Can’t-Miss Salesforce Live Australia & New Zealand Sessions

Are you ready for Salesforce Live? We’ve brought together inspirational leaders from Australia and New Zealand to share their stories of success, how they innovated, and what you can do today to make positive changes for tomorrow. Here are the 10 sessions getting us super excited.... Read More

Events, Digital Transformation, Customer Engagement, Trailblazer Story

Aug 07, 2020 By Stephanie McCredie

Account-Based Marketing: Automation, Roles and More

Nine out of 10 B2B marketers have an account-based marketing program, and 65% of those in Australia and New Zealand are less than five years old. Here, we’re sharing insights into ABM budgets, cross-functional collaboration, and the roles and team structure that make ABM work.... Read More

Research, Account-Based Marketing, Collaboration, Marketing, Marketing Automation, Infographics

Aug 06, 2020 By Salesforce

The Shift to D2C: How Consumer Goods Can Connect With Consumers

Instagram is the new shopping mall, the direct-to-consumer (D2C) channel has become paramount, and delivering on sky-high consumer expectations is more important than ever. It’s a digital frontier, and businesses need to keep innovating to keep consumers on side and stay ahead of competitors.... Read More

Consumer Goods, Social Media, Social, Digital Transformation, Direct-to-Consumer, Personalization

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