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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Sep 21, 2020 By Megan Petersen

How to Become a Trailhead Ranger

Make online learning fun these holidays and start your Road to Ranger journey on Salesforce’s Trailhead with our guide. ... Read More

Trailblazer Story, Leadership, Innovation, Future of Work, IT, Careers

Sep 17, 2020 By Salesforce

True Value: How a Culture of Innovation Helped WBP Group Fast-Track a New Tech Launch

When property valuations provider WBP Group faced the possibility of not being able to provide its services at all, the team innovated quickly but methodically to operate remotely.... Read More

Work.com, Reopen Safely, Leadership

Sep 16, 2020 By Salesforce

How to Create a Customer Journey Map

A customer journey map is a visual representation of the process someone goes through to accomplish a goal with your product or service, as well as what they do and how they feel at each stage of that process. Here’s how to create one.... Read More

Customer Journey, Customer Journeys, Customer Engagement, Digital Transformation, Marketing, Resources

Sep 15, 2020 By Pip Marlow

How Business Leaders Can Help Combat the Climate Crisis

In the keynote address to the SMH Sustainability Summit 2020, Pip Marlow explained why the environment is a critical stakeholder and how leaders can empower climate action.... Read More

Sustainability, Business as a Platform for Change, News, Research, Salesforce Culture, CEO

Sep 09, 2020 By Salesforce

Drive hard, with a vengeance: Why CIOs are the next CEOs

Only one thing has driven more digital transformation in 2020 than CIOs. We spoke with top leaders about the opportunity for the CIO to be the next CEO.... Read More

CIO, IT, Innovation

Sep 08, 2020 By Salesforce

The Evolution of Marketing: Where to Focus Your Transformation for Success

Consumer needs and expectations around the world will continue to evolve and change. As the custodians of customer experience, marketers must refocus their transformations to ensure survival tomorrow.... Read More

Customer Experience, Digital Transformation, Marketing, Artificial Intelligence

Sep 03, 2020 By Salesforce

News: Salesforce Announces New Nonprofit Cloud Innovations

Nonprofit operating models have shifted – funding is stretched thin, demand is high, staff are remote, and programs and events are postponed and delayed. We’ve been piloting new innovations to assist with all of these challenges, and today launch the Nonprofit Cloud Summer ‘20 Release.... Read More

Not for Profit, News, Cloud, Cloud Services, Seasonal Release

Aug 27, 2020 By Salesforce

One hot minute: Our favourite Salesforce LIVE ANZ moments

From hours of insights, experience and expertise shared by Trailblazers at Salesforce LIVE Australia and New Zealand, we’ve picked our six favourite 10-second moments – just one minute of goodness.... Read More

Events, Trailblazer Story, Leadership, Customer Experience, Customer Success

Aug 25, 2020 By Salesforce

Q&A: New Zealand MD Craig Skinner on Reopening (and Re-Closing) the Auckland Office

“Going back into lockdowns has been a real blow,” says NZ MD Craig Skinner. “We’d just started to get back into the office and see what our ‘next normal’ would look like.” Still, there are lessons to be learnt from returning to the office – particularly in effectively managing ongoing risk.... Read More

Work.com, Salesforce Ohana, Reopen Safely, Leadership

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