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State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Oct 28, 2021 By Salesforce

In a Digital-First Economy, Security Will Be Your Competitive Advantage in 2022

Jay Hira and Mark Gabriel share their insights about what to consider when building a cybersecurity strategy including the importance of resilience, making security part of a customer-first experience, and the possibility of cross-organisational collaboration in the future.... Read More

IT, Digital Transformation, Strategy, CIO, Collaboration

Dec 10, 2020 By Diana Terry

Q&A: How Veolia’s Collaborative IT Drives Digital-First Businesses

Ever thought of putting data, marketing, communications, applications, infrastructure, cybersecurity and the service desk all in the one team? Veolia did, and the collaboration is powering great achievements. CDO Ben Sullivan explains.... Read More

Digital Transformation, IT, Leadership Insights, CIO, Customer Story, Customer Success, Future of Work

Sep 09, 2020 By Salesforce

Drive hard, with a vengeance: Why CIOs are the next CEOs

Only one thing has driven more digital transformation in 2020 than CIOs. We spoke with top leaders about the opportunity for the CIO to be the next CEO.... Read More

CIO, IT, Innovation

Jun 01, 2020 By Salesforce

The CIO's Role in Crisis Recovery

In a crisis, there are three tracks that businesses progress through, and the CIO plays a central role in each. Understanding these tracks makes it possible to identify systems that will empower plans and accelerate strategies.... Read More

CIO, IT, Leading Through Change, Leadership

Feb 07, 2020 By Salesforce

Infographic: The Evolution of Cloud Computing

Cloud computing has exploded in the last decade. We take a look at the past, present and future of cloud technology.... Read More

CIO, Cloud, IT, Innovation

Jan 31, 2020 By Salesforce

MuleSoft and Salesforce Q&A: The Role of People in Technology and Data Integration

Successfully innovating with emerging technologies requires bringing people along on the journey – as both consumers and workers. MuleSoft CTO Uri Sarid and Salesforce EVP APAC, Enterprise and Commercial Dan Bognar discuss the human challenge of data integration and tech implementation.... Read More

Analytics, CIO, Data Management, IT, Thought Leadership

Nov 06, 2017 By Salesforce

The changing role of the CIO

The traditional role of the CIO is changing. With organisations prioritising the customer experience, CIOs are becoming the backbone of business transformation.... Read More

CIO, IT, Leadership

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Editors' Picks

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

In a Digital-First Economy, Security Will Be Your Competitive Advantage in 2022

Q&A: How Veolia’s Collaborative IT Drives Digital-First Businesses

Drive hard, with a vengeance: Why CIOs are the next CEOs

The CIO's Role in Crisis Recovery

Infographic: The Evolution of Cloud Computing

MuleSoft and Salesforce Q&A: The Role of People in Technology and Data Integration

The changing role of the CIO

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

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