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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Nov 04, 2020 By Esse Spadavecchia

How Data and Personalisation Helped Mortgage Lending Platform Athena Build Its Brand and Reputation

When you’re a new player in a well-established industry like mortgage lending, it’s hard to make yourself stand out. Lending startup Athena’s Chief Experience Officer Esse Spadavecchia shares how data and personalisation become powerful differentiators.... Read More

Financial Services, Financial Services Cloud, Data Management, Personalization, Customer Experience, Analytics

How to achieve customer personalisation with Koda Capital

Nov 02, 2020 By Salesforce

Koda Capital’s Dos and Don’ts for Personalisation

We spoke with small business Trailblazer Andrew Rutherford from Koda Capital to find out his dos and don’ts to personalising the customer experience.... Read More

Customer Story, Customer Success, Infographics, Marketing, Small Business, Digital Marketing, Customer Experience, Personalization

Oct 30, 2020 By Salesforce

Wayside Chapel: Creating Human Connection During a Time of Social Fragmentation

Hear from Pastor Jon Owen, Pastor and CEO of the Wayside Chapel and organiser of fundraiser the Long Walk Home, as he shares how the Wayside Chapel is creating a tight community within a socially distant world... Read More

Business as a Platform for Change, Charity, Salesforce Culture, Salesforce Ohana

Oct 27, 2020 By Salesforce

Why Values Should Be at the Heart of Your Business Strategy

This year has been a moment of truth for company values. Which is why Lee-anne Knight sat down with Geoff Martin, Professor of Strategy at the Melbourne Business School, to discuss the importance of values within a company’s strategy.... Read More

Salesforce Culture, Leadership Insights, Leadership, Business as a Platform for Change

Oct 26, 2020 By Salesforce

How I Lead: 2019 Australian Of The Year Dr Richard Harris

Few are as familiar with leading through the unfamiliar and unexpected as Dr Richard Harris, the Australian anaesthetist and diver who was central to the unlikely rescue of 12 boys and their soccer coach from a Thai cave in 2018.... Read More

Leadership, Leadership Insights

Oct 22, 2020 By Matt Marcotte

What To Do (And Avoid) In Your Holiday Retail Messaging

Ensure customers receive the right messaging from you this holiday season with our list of do’s (and don’t’s!)... Read More

Email Marketing, Marketing, Retail, Digital Marketing, Social Media Marketing, Social Media

Oct 19, 2020 By Salesforce

Home and Away: How Bunnik Tours Stayed the Course During the Pandemic

Chief Marketing Officer Catherine Kelly shares her insights into how the right tech and customer communication helped Bunnik Tours pivot successfully during the pandemic.... Read More

Customer Success, Marketing, Small Business, SMB Digital Marketing, Trailblazer Story

Oct 16, 2020 By Salesforce

Don’t be daunted by digitisation: A framework for manufacturers

The top priority for manufacturers is to digitally transform their business. Start now with this 3-part framework.... Read More

Digital Transformation, Cloud Services, Apps, Customer Experience, Customer Service

Oct 15, 2020 By Rachael Powell

How Xero Supports Future Growth With Innovation in Comms, Support and Product

Xero has increased collaboration, accelerated innovation and focused unwaveringly on customer needs – a powerful recipe for leading a business through a period of crisis and ambiguity. Chief Customer Officer Rachael Powell shares how Xero is preparing for the future.... Read More

Trailblazer Story, Marketing, Leadership Insights, Customer Story, Customer Success, Customer Experience

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