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How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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May 29, 2020 By Salesforce

Geoffrey Moore: Three innovative paths to recovery

There are three models of innovation to emerge from crisis: differentiation, neutralisation and optimisation. Venture partner, author and adviser Geoffrey Moore shares his insights on how leaders can choose their path.... Read More

Future of Work, Leading Through Change, Leadership Insights

May 29, 2020 By Salesforce

3 Steps to Create a Strong Sales Culture in a Remote Team

With cyberattacks on the rise as hackers capitalise on vulnerabilities associated with remote work, McAfee’s VP Global Sales Operations Pilar Schenk shares how she and her team help reps sell from home at a critical time.... Read More

Digital Transformation, Leading Through Change, Sales Cloud, Sales

5 updates to make to your Marketing Cloud and Google Analytics 360 integration to keep your data accurate

May 28, 2020 By Salesforce

6 Updates to Make to Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Seeing sudden, drastic changes in your website traffic? Cardinal Path CTO Feras Alhlou shares six changes to make to your Google Analytics 360 and Marketing Cloud integration to keep your data accurate.... Read More

Digital Transformation, Leading Through Change, Data Management, Marketing Cloud, Marketing

May 28, 2020 By Peter Schwartz

How to Map Your Business’s Path to the Next Normal

Peter Schwartz, Salesforce Chief Futurist, has been speaking with ANZ business leaders about what we can all expect as we move through and beyond this pandemic, and how they can make the best decisions at each stage. Here, he shares his three-stage path to ‘the next normal’.... Read More

Leading Through Change, Strategy, Innovation, Leadership Insights, Future of Work

May 27, 2020 By Derek Laney

New Research: 5 Things Australians Working From Home Need From Managers and Companies Now

Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. Here, Derek Laney shares what Australian workers say they need from their managers and companies now.... Read More

Future of Work, Research, Leading Through Change

May 26, 2020 By Rosemary Conn

How to Support Disadvantaged Students in a Time of Crisis

Schools Plus supports vulnerable students to succeed at school. And with education in Australia upended, the organisation’s work has become both more critical and more difficult. Schools Plus CEO Rosemary Conn shares her organisation’s current challenges and how we can all help overcome them.... Read More

Business as a Platform for Change, Charity, Community

May 25, 2020 By Salesforce

Why Companies Should Consider A Chief Health Officer

As workers return to offices, companies must protect their health. Dr David Agus on what needs to change and the role of the Chief Health Officer.... Read More

Future of Work, Leading Through Change, Leadership Insights, Work.com

May 25, 2020 By Salesforce

2020 marketing trends: Real-time engagement, AI, empathy, ABM and more

The State of Marketing Report reveals the trends driving marketing – they’re set by customer expectation and represent a great shift for marketers. Here, we recap the four top findings.... Read More

Marketing, Research, Customer Engagement, Industry Report

May 22, 2020 By Salesforce

Infographic: How to Create a Community of Trust and Gratitude

Whether you’re planning to head back into the office, you never left, or you’ll be working remotely for a while yet, you’ll be at your best as part of a collaborative, supportive, effective team that’s built on trust. Here’s how to build one.... Read More

Business as a Platform for Change, Community, Salesforce Culture, Infographics

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