NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Jul 13, 2016 By Salesforce

Lessons in Leadership: Why Vulnerability is an Asset

Lessons in leadership. Why vulnerability is not a sign of weakness. Wendy Johnstone's personal experience on how we can face our moments of weakness, and see them as a strength to overcome obstacles in the workplace.... Read More

corporate culture, Leadership

Jul 11, 2016 By Vincent Cotte

3 Easy Ways to Change up Old Sales Habits for Today’s Business Environment

More people would prefer to be contacted online by an account executive. This shifting change is redefining traditional sales processes and reshaping the relationship between marketing and sales. ... Read More

Customer Journey

Jul 08, 2016 By Jeremy Smith

How Marketers Can Make Every Email Personal (Hint - it’s to do with predictive technology)

Email has come a long way in recent years. Has your business kept up with the pace of change? Are you delivering personalised, relevant emails to customers’ inboxes, and getting the results you want? ... Read More

Marketing, Online Marketing

Jul 06, 2016 By Thomas Karemacher

Revealed: How SMBs can pocket $100,000 of extra sales

Adopting new technology can be a leap of faith. Business owners hope for the best, but accept that things can go wrong. They leap despite uncertainty. It takes bravery, because they’re making a big statement – they’re effectively saying, “I know best,” and forge on with the bit between their teeth,... Read More

CRM, Digital Business, Small Business

Jul 04, 2016 By Naomi Slater

Email Database Health Checks

A well-maintained email database will deliver great results. Giving your data some ongoing attention is time well spent. Here are some health checks for you to succeed with your email marketing, plus some steps to take whenever there is cause for concern. ... Read More

Marketing, Marketing Cloud

Jul 01, 2016 By Robert Wickham

Tapping into Australia’s High Potential Workforce - Here’s What Salesforce, Google, Atlassian and Red Garage Ventures All Agree On

Tapping into Australia’s high potential workforce ... Read More

Digital Business, Innovation, IT

Jun 30, 2016 By Matt Bizilis

Salesforce Australia Pledges Support for Marriage Equality

Salesforce APAC stands beside equal marriage rights in Australia... Read More

corporate culture

Jun 26, 2016 By Larissa Wojciechowski

Four Reasons You Must Put Customer Service at the Core of Your Business

The phrase “Customer Service is the new Marketing” isn’t just a catchy platitude, it’s a reality! Recently I was reading the latest Gartner Magic Quadrant report on “the Customer Engagement Centre”. It became even clearer to me than ever that what is now known as the “CEC” - while once a....... Read More

Service Cloud, Customer Service

Jun 21, 2016 By Thomas Karemacher

Busting small business myths: slow cooked frogs and lean business

Boil a frog slowly and it won’t sense the danger, and it will slowly die. The slow boiling frog metaphor for creeping danger feels outdated in these times of high-speed digital disruption. But rather than fall victim to subtle undetected environmental changes, today’s business owners are more... Read More

Small Business, Mobile

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.