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Jun 19, 2016 By Salesforce

Small Business & Cloud Computing: When (& Why) Do I Need It?

Cloud, made simple: The first thing you should know about cloud computing is it’s accessible anywhere, anytime, on any device. More accurately, it makes your business information accessible anywhere, anytime, on any advice.... Read More

Small Business, CRM

Jun 14, 2016 By Derek Laney

Customer Satisfaction Overtakes Acquisition As Top Marketing Priority

The cost of acquisition is rising, and the always-connected customer expects more from brands. As a result, leading marketers are having to change the way they approach their roles. Chasing new customers is no longer the priority - instead, it's about customer satisfaction and the customer journey.... Read More

Marketing

Jun 09, 2016 By Sassoon Grigorian

Minister Dominello Addresses Salesforce

Salesforce ANZ hosted its inaugural Government Speaker Series on 7 June 2016 with NSW Minister for Innovation and Better Regulation, Victor Dominello. ... Read More

Innovation, News

Jun 09, 2016 By Salesforce

Social Selling is so 2016

Your customer knows your product better than you do. Does that comfort or concern you? In 2016 the customer has more knowledge at their fingertips than ever before. And, with this new found understanding the era of the trusted advisor is born. ... Read More

Social Media, Online Marketing

Jun 06, 2016 By Lee Hawksley

It’s Advertising, but Not as You Know It

Every single marketer I know is sitting on a goldmine – customer data. The power in all of that first party data we collect every minute of everyday is waiting to be unleashed onto the world’s largest online advertising platforms. Advertising Studio makes that possible. ... Read More

Advertising, Marketing, Marketing Cloud, News

Finding the right time for the 'CRM' talk?

Jun 02, 2016 By Salesforce

Why Do I Need CRM?

With the traditional business model quickly becoming a relic of times gone by, small business owners today face a new world of multi-channel communications, highly-saturated and competitive markets and a new type of customer. ... Read More

Small Business, CRM

May 23, 2016 By Salesforce

Three Insights into the Future of Australian Wealth Management

62% of wealth management clients in Australia think their Financial Adviser would walk past them in the street without recognising them. That is one of the less positive insights to come out of the Salesforce Industries Connected Investor Report. ... Read More

Financial Services

May 09, 2016 By Thomas Karemacher

Why You Can't Not Invest in Social Selling. An Interview with Jill Rowley

Jill Rowley is a Social Selling Evangelist. I caught up with Jill around World Tour, Melbourne last month to talk about how SMBs can take advantage of their social networks to Find, Win, Keep and Grow their business. ... Read More

Small Business, Social Media

May 02, 2016 By Robert Wickham

Budget 2016 Must Ensure innovation isn't Just a Flash in the Pan

The launch of the federal government’s Innovation and Science Agenda was met with great fanfare. But, with great expectation comes a great responsibility to deliver. Tuesday’s budget is the government’s opportunity to honour its innovation pledge ... Read More

Innovation

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