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Aug 10, 2016 By Salesforce

Keeping it in the family: Salesforce celebrates the kids

Bring your Kids to Work Day at Salesforce is an opportunity for families and children to actively participate in the Salesforce culture... Read More

corporate culture

Aug 08, 2016 By Derek Laney

Why customer service is the new focus for marketing

The cost of acquisition is rising, and the always-connected customer expects more from brands. As a result, leading marketers are having to change the way they approach their roles. Chasing new customers is no longer the priority – instead, it’s about customer satisfaction, and understanding the... Read More

Marketing

Do you have what it takes to be successful in outbound sales?

Aug 04, 2016 By Salesforce

Do you have what it takes to be successful at outbound sales?

It has been long thought that the key to outbound sales is activity, activity, activity. The numbers game works on the premise that eventually someone will want what you’re selling. Whilst this may have proven successful in years past, readily available product information at consumers’ fingertips... Read More

Sales

Jul 29, 2016 By Salesforce

5 Mistakes Small Business Owners Make When Evaluating a CRM for Their Business

Investing in customer relationship management (CRM) tools for your business is a time consuming but vital step in transitioning to the next phase of growth. It requires research, commitment, and some patience; but as a result you can expect... Read More

Small Business

Jul 27, 2016 By Rachel Thompson

6 Tips You Need to Know to Be a Twitter Pro

Twitter. It’s that little blue birdie many companies and individuals are using daily to communicate their thoughts and brand. Whether your reasons for wanting to increase your twitter influence are personal or professional, you’re probably asking yourself, “Where do I start?”... Read More

Social Media

APAC Trailblazers - Marcelle Braithwaite, Flight Centre

Jul 25, 2016 By Megan Petersen

APAC Trailblazers: From hairdresser to Awesome Admin

Welcome to APAC Trailblazers, a series highlighting people’s paths to great software and admin development careers (sometimes from the most unexpected origins). These posts shine a spotlight on the many 1,000s of stories out there within our Salesforce community that we hope will also... Read More

Developer, Community

Jul 22, 2016 By Salesforce

100 Ways You Can Sell More: Starting With the Top 5 Picks

Business is changing – as I’m sure you’ve read countless times. It’s near impossible to keep up with every new tip and trick aimed at sales success. And, with customers undergoing 57% of the purchase process before they interact with you, it's now more critical than ever before.... Read More

Sales

Jul 20, 2016 By Tarun Pant

1:1 Marketing is Not as Complex as You Think

Why it's so important to create 1:1 relationships with your customers.... Read More

Marketing

Jul 15, 2016 By Derek Laney

Service Excellence: An Interview with CSIA CEO Anouche Newman

The Customer Service Institute of Australia (CSIA) teamed up with Salesforce to deliver a series of Service Excellence Breakfast series around Australia and New Zealand. Here is a recap of the topic CEO Anouche Newman discussed and more about her role. ... Read More

Service

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