Marketing

Jul 23, 2021 By Merlin Luck

CRM Priorities: The Quickest Ways to Make the Biggest Impact for Your SMB

Need to transform your small business? Salesforce’s Merlin Luck explores how specific digital solutions match with some of the most common SMB goals, from attracting more customers to scaling customer support.... Read More

Small Business, CRM, Customer Experience, Marketing, Sales

Jul 12, 2021 By Salesforce

6 Mistakes to Avoid When Mapping Customer Journeys

Avoid these 6 customer journey mapping mistakes to deliver a personalised, cross-channel experience at every step of the customer lifecycle.... Read More

Marketing, Customer Journey, Customer Journeys, Customer Experience, Customer Engagement

Jul 02, 2021 By Salesforce

Why Customer Journey Mapping Is More Than a Marketing Buzzword

Wondering what customer journey mapping is? Here’s a quick explanation on what it is and how you can entwine it with your marketing funnel.... Read More

Customer Journey, Marketing, Customer Engagement, Customer Experience

Jun 21, 2021 By Salesforce

5 Ways Marketers Can Create a Great Post-Purchase Experience

The experience a brand provides is a powerful opportunity for marketers to create a sticky customer ecosystem with lasting value and impact. Mark Cameron from W3. Digital shares his top 5 strategies for making it happen.... Read More

Customer Engagement, Customer Experience, Customer Satisfaction, Marketing Personalization, Marketing

Jun 11, 2021 By Salesforce

The 6 Best Examples of Personalised Marketing

A look at what personalised marketing is, how it’s different from other marketing, and a list of best practice examples of personalised marketing.... Read More

Small Business, SMB Digital Marketing, Marketing, Marketing Personalization, Personalization, Best Practices

Jun 02, 2021 By Salesforce

How a Game Show Battle on Marketing Tips Made Everyone a Winner

In a Salesforce Live: A&NZ first, this game show take on the traditional panel pitted marketing Trailblazers against each other in a battle of marketing strategy wits, which saw all of them – and the customer – come out together on top.... Read More

Marketing, Marketing Cloud, Customer Engagement

May 19, 2021 By Salesforce

How to Sell and Explain a New Product to Your Customer

Explaining a new product to a customer doesn’t have to be complicated. Here are three tips to help you explain it and get the sale.... Read More

Sales, Sales Strategies, Marketing

May 11, 2021 By Salesforce

CRM 101: A Guide for Marketers

As customers demand more personalised experience, CRM software is proving a critical tool for marketers to deliver tailored campaigns with proven ROI.... Read More

CRM, Marketing, Marketing Automation, Marketing Cloud

May 05, 2021 By Salesforce

Top 5 marketing tips from ANZ

We’ve chosen our favourite tips from the 50 Pro Marketing Tips ebook – expert advice from ANZ marketing leaders to help increase ROI, and transform real-time engagement, reporting, personalisation and data management.... Read More

Infographics, Marketing, Marketing Personalization, Marketing Cloud, Practical Tips

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CRM Priorities: The Quickest Ways to Make the Biggest Impact for Your SMB

6 Mistakes to Avoid When Mapping Customer Journeys

Why Customer Journey Mapping Is More Than a Marketing Buzzword

5 Ways Marketers Can Create a Great Post-Purchase Experience

The 6 Best Examples of Personalised Marketing

How a Game Show Battle on Marketing Tips Made Everyone a Winner

How to Sell and Explain a New Product to Your Customer

CRM 101: A Guide for Marketers

Top 5 marketing tips from ANZ

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CRM 101 for sales leaders

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