Marketing

Nov 18, 2021 By Salesforce

How nib Is Providing More Value for Members Through Personalisation and Real-Time Engagement

With visions and aspirations far beyond health insurance, nib is bringing a data-first approach to its marketing, sales and service teams that is revolutionising customer experience. Josh Griffiths, nib’s Group Manager - Marketing Automation, tells us how.... Read More

Marketing, Customer Experience, Digital Transformation, CRM, Marketing Automation, Marketing Personalization, Marketing Cloud

Nov 17, 2021 By Nick Gill

The Right Talent Boosts Market Performance in More Ways Than One, Says Manufacturing Industry Report

Latest report on the future of work shows that sales and marketing success in manufacturing is driven by talent. Here, Salesforce’s Nick Gill, Regional Vice President, Manufacturing, Automotive, Mining, Oil & Gas, explores key findings and suggests ways to attract the right people to the right jobs.... Read More

Future of Work, Manufacturing, Marketing, Sales, Research, Learning

Nov 03, 2021 By Michael Peachey

Nine Emails in 10 Months: How Slack Is Transforming How Marketers Operate

Slack’s Digital HQ for marketing can help marketing teams embrace a truly hybrid world by streamlining communications and collaboration and integrating the data needed to deliver personalised customer solutions.... Read More

Marketing, Collaboration, Future of Work, Productivity, Practical Tips

Nov 01, 2021 By Brian Solis

Purpose Over Promotion – Why Empathetic Marketing Will Dominate the Customer Experience

Digital evangelist Brian Solis explores the challenges brands and marketers face in the post-pandemic environment and how to connect empathetically with Generation Novel whose demands include new levels of authenticity, trust and digitisation.... Read More

Digital Transformation, Customer Experience, Marketing, Thought Leadership

Oct 21, 2021 By Renata Bertram

Collaboration is key for marketers. What’s next in the market-from-anywhere world?

Making collaboration work in the market-from-anywhere world isn’t simple, but there are a number of paths marketers can take to get there. Here, Renata Bertram, Head of Marketing A/NZ at Salesforce, takes us along those paths.... Read More

Marketing, Future of Work

Sep 28, 2021 By Salesforce

After the Third-Party Cookie Crumbles: Future Success Starts With Customer Loyalty

Third-party cookies are on their way out. Zero-party marketing strategies are on their way in – and customer loyalty is more important than ever.... Read More

Marketing, Practical Tips, Customer Experience, Customer Engagement

Sep 15, 2021 By Salesforce

Infographic: 5 Ways Marketing Is Changing in Australia and New Zealand

Marketing is rapidly changing, both globally and in Australia and New Zealand. And each country has their own unique approaches. See the infographic to find out the local and global trends that matter most.... Read More

Marketing, Research, Infographics

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Aug 12, 2021 By Salesforce

88% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

The latest State of Marketing report reveals insights on the future of marketing from 8,200 marketers around the world. Here, we recap the five key takeaways.... Read More

Marketing, Research

Jul 29, 2021 By Salesforce

How to Pitch the Latest Emerging Technology Trends to Your Boss

The new financial year is a good opportunity to assess tech gaps across marketing, sales, service and IT and prioritise investments. Discover the must-know technology trends driving transformation including CRM, digital learning, personalisation tools and cloud service centres.... Read More

Digital Transformation, Sales, Sales Cloud, Marketing, Marketing Cloud, Service, Service Cloud

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Editors' Picks

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Marketing

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How nib Is Providing More Value for Members Through Personalisation and Real-Time Engagement

The Right Talent Boosts Market Performance in More Ways Than One, Says Manufacturing Industry Report

Nine Emails in 10 Months: How Slack Is Transforming How Marketers Operate

Purpose Over Promotion – Why Empathetic Marketing Will Dominate the Customer Experience

Collaboration is key for marketers. What’s next in the market-from-anywhere world?

After the Third-Party Cookie Crumbles: Future Success Starts With Customer Loyalty

Infographic: 5 Ways Marketing Is Changing in Australia and New Zealand

88% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

How to Pitch the Latest Emerging Technology Trends to Your Boss

Editors' Picks

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Americas

Europe, Middle East, and Africa

Asia Pacific