Marketing

May 03, 2022 By Salesforce

Unpacking World Tour Sydney: Everything Marketers Need to Know

Watch this video featuring Ken Kennedy, Head of Digital at True Alliance, speaking at World Tour Sydney 2022. In this video, he unpacks the latest digital marketing trends and how global brands can market to local audiences.... Read More

Marketing, Marketing Cloud, Salesforcetour

Mar 29, 2022 By Salesforce

3 Winning B2B Marketing Strategies

To drive growth and profitability, B2B marketers need to be proactive and use automation to help them prepare for key dates throughout the year.... Read More

B2B Marketing, Marketing, Research

Mar 03, 2022 By Salesforce

Customer Data Platform (CDP) Explained in 60 Seconds

We challenged Robert Colbourne and Pam Samathivathanachai to explain the many perks of the Customer Data Platform (CDP) in 60-seconds. Read on to see if they can explain how this highly-customisable innovation helps marketers be better at their job.... Read More

Marketing, Marketing Cloud, Data Management

Feb 24, 2022 By Salesforce

Interaction Studio Explained in 90 Seconds

Interaction Studio facilitates real-time relationships with customers – offering new levels of personalisation. But how? We challenged Tina Rozul, Salesforce’s Director of Product Marketing, to provide the answer – in 90-seconds or less.... Read More

Marketing, Marketing Cloud

Feb 16, 2022 By Robert Colborne

The Rise of CDP and Its Role in the Marketing Technology Stack

According to the latest State of Marketing report, marketers across ANZ are jumping aboard CDP. Here, Salesforce’s Robert Colborne, explains why this piece of tech is changing the game, breaks down its benefits and points marketers in the right direction.... Read More

Marketing, Data Management, Digital Transformation, Research

Jan 21, 2022 By Stephanie McCredie

6 Account-Based Marketing Trends to Drive Success in 2022

Account-based marketing is emerging as the new vogue in business marketing, calling for sales and marketing teams to work together to significantly improve business goals.... Read More

Account-Based Marketing, Marketing, Research

Jan 10, 2022 By Salesforce

4 Email Marketing Automation Tactics to Grow Your Sales Pipeline

Discover how to build email marketing automation customer experiences that feel natural, relevant and build a sales pipeline.... Read More

Email Marketing, Marketing, Marketing Automation, Marketing Cloud

Dec 09, 2021 By Robert Lopez

Norths Collective Serves Community Members by Going Deeper Into Customer Data and Marketing Personalisation

The deeper Norths Collective has dived into data-driven marketing strategies, the more engagement and growth they have seen. Here, Robert Lopez shares their successes with Marketing Cloud and their detailed plan to harness the power of Interaction Studio.... Read More

Marketing, Marketing Automation, Marketing Cloud, Marketing Personalization, Personalization, Customer Engagement, E-Books

Nov 19, 2021 By Salesforce

How the Warehouse Group Tracks Customer Lifetime Value to Deliver a Highly Effective Marketing Strategy

While customer lifetime value is a more complex metric for marketers to measure, the benefits in terms of customer experience and potential for ROI are significant. Here The Warehouse Group’s Michelle Anderson shares the challenges and value of measuring customer lifetime value.... Read More

Marketing, Customer Experience, Strategy, Customer Journey

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

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Unpacking World Tour Sydney: Everything Marketers Need to Know

3 Winning B2B Marketing Strategies

Customer Data Platform (CDP) Explained in 60 Seconds

Interaction Studio Explained in 90 Seconds

The Rise of CDP and Its Role in the Marketing Technology Stack

6 Account-Based Marketing Trends to Drive Success in 2022

4 Email Marketing Automation Tactics to Grow Your Sales Pipeline

Norths Collective Serves Community Members by Going Deeper Into Customer Data and Marketing Personalisation

How the Warehouse Group Tracks Customer Lifetime Value to Deliver a Highly Effective Marketing Strategy

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