Marketing

Dec 08, 2017 By Jeremy Smith

Social media doesn’t have to be hard for small businesses – here’s why

Social media is a missed marketing opportunity for most small businesses, with many daunted by the platform. Here’s seven tips to make social media easier.... Read More

Marketing, Social Media, Social Media Marketing, Social, Small Business

Dec 01, 2017 By Salesforce

Social listening: Discover the content your customers want

Social listening is key to understanding your customers. It allows you to provide better service, gather sales leads and learn how to engage your audience.... Read More

Marketing, Social Media, Social Media Marketing, Social, Online Community

Nov 23, 2017 By Jeff Bullas

5 key insights about digital marketing from Dreamforce 2017

Jeff Bullas covers his five key insights about the growth of marketing technology he gained from Dreamforce 2017. ... Read More

Digital Marketing, Dreamforce, Marketing, Einstein

Nov 20, 2017 By Salesforce

B2B marketing: 4 ways the role is evolving

No longer a support act for sales, B2B marketing now plays a crucial role in the sales cycle, driving personalisation and the customer experience.... Read More

Marketing, B2B Marketing, Innovation

Oct 18, 2017 By Salesforce

Infographic: The future of marketing

Here’s how 3500 global marketers are approaching CX, an influx of channels and martech, according to the 2017 State of Marketing report.... Read More

Marketing, Marketing Cloud, Mobile, Research

Oct 04, 2017 By Peter Strohkorb

Account-based marketing – The grand unified theory of everything?

A connected customer journey brings benefits across the business. Collaboration between sales and marketing is key to achieving this.... Read More

B2B Marketing, Marketing Cloud, Marketing, Sales, Marketing Personalization

Sep 18, 2017 By Salesforce

Infographic: How technology is shaping the future of the retail industry

The retail industry is undergoing a revolutionary change. Find out how technology is shaping the future and what the online shopper wants. ... Read More

Retail, Marketing Cloud, Marketing, Customer Experience