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State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Sep 11, 2019 By Salesforce

What Is Salesforce?

A guide for anyone who’s wondered what that blue cloud is all about.... Read More

CRM, Customer Success, Platform, Innovation

Jul 18, 2019 By Salesforce

Digital Transformation Fatigue Is Taking Our Eyes off the Customer

Chris Skinner shares his insights into the future of financial services in Australia, arguing that those who prioritise the customer in the open data economy will come out on top.... Read More

Financial Services, Customer Experience, Customer Success, Digital Transformation

Jul 15, 2019 By Salesforce

How Good Return Builds Trust With Character, Capability and Credibility

Good Return combines trust and technology to empower women with microloans – helping them start sustainable businesses without leaving them stranded in debt. ... Read More

Financial Services, Customer Success, Trailblazer Story

Jun 26, 2019 By Salesforce

Connections ’19: Our 12 fave moments

Connections ‘19 in Chicago saw Trailblazers sharing their inspirational stories and plenty of exciting announcements. Here are our top 12 highlights. ... Read More

Customer Success, Events, Customer Journey

Jun 12, 2019 By Salesforce

Customer Journey Mapping: 6 Errors To Avoid

With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these six common pitfalls that can undermine customer relationships before they’ve even got off the ground.... Read More

Marketing, Customer Journey, Customer Experience, Customer Success

May 27, 2019 By Salesforce

How the Flywheel Will Make You a Better Marketer

There’s a new marketing framework in town: the flywheel picks up where the funnel leaves off, putting the customer view in the centre where it belongs and creating a fresh new picture of the customer journey.... Read More

Marketing, Customer Success, Customer Satisfaction, Community

Apr 09, 2019 By Salesforce

State Of Service: 2019’s Changing Customer Service Trends

Customer service hasn’t just changed — it has undergone a dramatic transformation. New research into the latest trends identify exactly what organisations need to know about what that transformation looks like and how to be ready for it. Great products are powerful building blocks for any... Read More

Service, Customer Service, Customer Experience, Personalization, Customer Success

Apr 02, 2019 By Salesforce

How Executives Can Deliver Scalable Success With AI and Emerging Tech

11% of organisations have an AI strategy, but that will increase to 74% by 2021. Here’s how leaders can build scalable success on emerging technology.... Read More

Artificial Intelligence, IoT, Digital Transformation, Customer Success

Mar 07, 2019 By Salesforce

10 highlights from Salesforce World Tour Sydney 2019

Salesforce World Tour Sydney 2019 was packed with expert advice from leading Australian and global businesses. Here are the highlights.... Read More

Customer Success, Events, Salesforcetour

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

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