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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Jan 12, 2021 By Merlin Luck

Creating a Customer-Centric Strategy for Today

Salesforce Trailblazers CreativeCubes.co and Kitchen Mania are two small businesses who are continuing to see the benefits of putting customers first. Here, we discuss how technology has helped them focus on customer relationship building.... Read More

Customer Success, Customer Satisfaction, Small Business, Trailblazer Story

Dec 15, 2020 By Salesforce

9 Top Trailblazer Tips From 2020

We took a trip down memory lane and re-lived 2020 so you don’t have to. Here are the highlights.... Read More

Leadership Insights, Leadership, Trailblazer Story, Customer Success

Dec 10, 2020 By Diana Terry

Q&A: How Veolia’s Collaborative IT Drives Digital-First Businesses

Ever thought of putting data, marketing, communications, applications, infrastructure, cybersecurity and the service desk all in the one team? Veolia did, and the collaboration is powering great achievements. CDO Ben Sullivan explains.... Read More

Digital Transformation, IT, Leadership Insights, CIO, Customer Story, Customer Success, Future of Work

Dec 08, 2020 By Salesforce

Top 9 Trailblazer Tips — in Gifs

Got 2 minutes? We’ve selected the top 9 moments from our APAC customer Trailblazers — and turned them into gifs!... Read More

Trailblazer Story, Practical Tips, Leadership Insights, Customer Success, Dreamforce

Dec 07, 2020 By Salesforce

Dreamforce to You 2020: How to Succeed in the All-Digital, Work-From-Anywhere World

Slack, Hyperforce, Einstein Automate, Bentley, AT&T and more – check out all the announcements and the incredible guests who joined Marc Benioff in the Dreamforce to You Keynote, live from San Francisco.... Read More

Dreamforce, Events, Salesforce Ohana, Trailblazer Story, Digital Transformation, Customer Success

How to achieve customer personalisation with Koda Capital

Nov 02, 2020 By Salesforce

Koda Capital’s Dos and Don’ts for Personalisation

We spoke with small business Trailblazer Andrew Rutherford from Koda Capital to find out his dos and don’ts to personalising the customer experience.... Read More

Customer Story, Customer Success, Infographics, Marketing, Small Business, Digital Marketing, Customer Experience, Personalization

Oct 19, 2020 By Salesforce

Home and Away: How Bunnik Tours Stayed the Course During the Pandemic

Chief Marketing Officer Catherine Kelly shares her insights into how the right tech and customer communication helped Bunnik Tours pivot successfully during the pandemic.... Read More

Customer Success, Marketing, Small Business, SMB Digital Marketing, Trailblazer Story

Oct 15, 2020 By Rachael Powell

How Xero Supports Future Growth With Innovation in Comms, Support and Product

Xero has increased collaboration, accelerated innovation and focused unwaveringly on customer needs – a powerful recipe for leading a business through a period of crisis and ambiguity. Chief Customer Officer Rachael Powell shares how Xero is preparing for the future.... Read More

Trailblazer Story, Marketing, Leadership Insights, Customer Story, Customer Success, Customer Experience

Oct 14, 2020 By Salesforce

Infographic: Business Leaders on Building and Preserving Trusted Relationships

Business resilience is a journey. See how four Trailblazers are navigating the new norm, building trust, reopening safely, communicating quickly and enabling work from anywhere.... Read More

Work.com, Reopen Safely, Leadership Insights, Customer Success, Infographics, Trailblazer Story

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